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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~subject:"Internet marketing"
~subject:"Retail trade"
~subject:"Sales promotion"
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Internet marketing
Retail trade
Sales promotion
Verkaufsförderung
83
Consumer behaviour
57
Konsumentenverhalten
57
Preismanagement
26
Pricing strategy
26
Gesundheitsvorsorge
22
Preventive care
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Low-cost strategy
19
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Marketingmanagement
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United States
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Advertising effects
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8
Außenwirtschaftsförderung
8
Beziehungsmarketing
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Relationship marketing
8
Trade promotion
8
Emotion
7
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7
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7
Store design
7
Verkaufspersonal
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Alavi, Sascha
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1
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1
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1
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1
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1
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1
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1
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Basu, Rituparna
1
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Journal of business research : JBR
Journal of marketing
Journal of retailing and consumer services
66
Journal of retailing
48
Journal of promotion management : JPM
45
Journal of marketing research : JMR
35
Journal of promotion management : innovations in planning and applied research
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Marketing letters : a journal of research in marketing
21
European journal of operational research : EJOR
18
Journal of the Academy of Marketing Science
17
The international review of retail, distribution and consumer research
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Psychology & marketing
16
European journal of marketing : EJM
14
Journal of consumer behaviour : an international research review
14
International journal of production economics
13
International journal of retail & distribution management
13
Journal of marketing communications
13
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
Journal of Product & Brand Management
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Journal of Consumer Marketing
10
Working paper / National Bureau of Economic Research, Inc.
10
Asia Pacific journal of marketing and logistics
9
Journal of advertising research
9
The journal of consumer marketing
9
European Journal of Marketing
8
International journal of production research
8
Journal of revenue and pricing management
8
The service industries journal
8
Company and customer relations
7
Health marketing quarterly
7
International journal of electronic marketing and retailing : IJEMR
7
Journal of business economics : JBE
7
Marketing : ZFP ; journal of research and management
7
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ECONIS (ZBW)
85
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1
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
2
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
3
How does
promotion
mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
4
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
5
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
6
Effect of dynamic
promotion
display on purchase intention : the moderating role of involvement
Chen, Zihe
;
Zhu, Dong Hong
- In:
Journal of business research : JBR
148
(
2022
),
pp. 252-261
Persistent link: https://www.econbiz.de/10013325477
Saved in:
7
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
8
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
9
Innovative sports-embedded gambling
promotion
: a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
10
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
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