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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing analytics : JMA"
~subject:"Confidence"
~subject:"Deutschland"
~subject:"Markenimage"
~subject:"Satisfaction"
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Search: subject_exact:"Markenbindung"
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Confidence
Deutschland
Markenimage
Satisfaction
Brand loyalty
39
Markentreue
39
Beziehungsmarketing
24
Consumer behaviour
24
Konsumentenverhalten
24
Relationship marketing
24
Brand management
22
Markenführung
22
Brand
16
Brand image
16
Markenartikel
16
Social Web
7
Social web
7
Customer satisfaction
6
Kundenzufriedenheit
6
Emotion
4
Customer retention
3
Internet marketing
3
Kundenbindung
3
Online-Marketing
3
USA
3
United States
3
B-to-B-Marketing
2
Brand extension
2
Brand identification
2
Brand love
2
Brand passion
2
Business-to-business marketing
2
Consumer behavior
2
Customer engagement
2
International marketing
2
Internationales Marketing
2
Kaufentscheidung
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Lieferantenmanagement
2
Markentransfer
2
Meta-Analyse
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Meta-analysis
2
National culture
2
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Aguirre-Rodriguez, Alexandra
1
Ashman, Rachel
1
Bartikowski, Boris
1
Bonn, Mark Andrew
1
Botha, Elsamari
1
Bozkurt, Siddik
1
Bošnjak, Michael
1
Brach, Simon
1
Byun, Kyung-Ah
1
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1
Coelho, Arnaldo
1
Cronin, J. J.
1
Dass, Mayukh
1
Duhan, Dale F.
1
Elbedweihy, Alaa M.
1
Elsharnouby, Mohamed H.
1
Elsharnouby, Tamer H.
1
Ferreira, Caitlin
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Fu, Wei
1
Gligor, David
1
Gupta, Suraksha
1
Haryanto, Jony Oktavian
1
Hultman, Magnus
1
Ishaq, Muhammad Ishtiaq
1
Jayawardhena, Chanaka
1
Jin, Zhongqi
1
Kitchen, Philip J.
1
Liang, Beichen
1
Lim, Xin-Jean
1
Lin, Chia-Wu
1
Lin, Jin-An
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Liu, Martin
1
Matanda, Margaret J.
1
Mills, Mark
1
Moutinho, Luiz
1
Newman, Alexander
1
Ng, Siew Imm
1
Nyadzayo, Munyaradzi W.
1
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Journal of business research : JBR
Journal of marketing analytics : JMA
Journal of retailing and consumer services
20
The journal of product & brand management
20
The journal of brand management : an international journal
19
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
7
European journal of marketing : EJM
6
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
Global business review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Innovatives Markenmanagement
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
Research
3
SpringerLink / Bücher
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
European journal of marketing
2
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ECONIS (ZBW)
16
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1
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16
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date (oldest first)
1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
3
Building theoretical sand castles : the case of customer brand engagement
Gligor, David
;
Bozkurt, Siddik
;
Welch, Emma
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10014374833
Saved in:
4
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
5
How does social media marketing enhance brand loyalty? : identifying mediators relevant to the cinema context
Yee, Wong Foong
;
Ng, Siew Imm
;
Seng, Kaixin
;
Lim, Xin-Jean
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10013258517
Saved in:
6
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
7
The choice of brand extension : the moderating role of brand loyalty on fit and brand familiarity
Liang, Beichen
;
Fu, Wei
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10012487126
Saved in:
8
The preservation of loyalty halo effects : an investigation of the post-product-recall behavior of loyal customers
Byun, Kyung-Ah
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of business research : JBR
116
(
2020
),
pp. 163-175
Persistent link: https://www.econbiz.de/10012257551
Saved in:
9
Investigating the development of brand loyalty in brand communities from a positive psychology perspective
Lin, Chia-Wu
;
Wang, Kai-Yu
;
Chang, Shu-Hao
;
Lin, Jin-An
- In:
Journal of business research : JBR
99
(
2019
),
pp. 446-455
Persistent link: https://www.econbiz.de/10012023682
Saved in:
10
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
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