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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing analytics : JMA"
~subject:"Markentreue"
~subject:"Personality psychology"
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Search: subject_exact:"Brand relationship"
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Markentreue
Personality psychology
Brand loyalty
37
Consumer behaviour
25
Konsumentenverhalten
25
Beziehungsmarketing
23
Relationship marketing
23
Brand management
22
Markenführung
22
Brand
18
Markenartikel
18
Brand image
17
Markenimage
17
Social Web
7
Social web
7
Customer satisfaction
5
Kundenzufriedenheit
5
Emotion
4
Brand relationship
3
Internet marketing
3
Online-Marketing
3
USA
3
United States
3
Brand betrayal
2
Brand extension
2
Brand identification
2
Brand love
2
Brand passion
2
Consumer behavior
2
Customer engagement
2
Customer retention
2
International marketing
2
Internationales Marketing
2
Kaufentscheidung
2
Kundenbindung
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Markentransfer
2
National culture
2
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2
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2
Performance-Messung
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Dawes, John
2
Aguirre-Rodriguez, Alexandra
1
Albert, Noel
1
Astakhova, Marina
1
Bartikowski, Boris
1
Bonn, Mark Andrew
1
Botha, Elsamari
1
Bozkurt, Siddik
1
Bošnjak, Michael
1
Brach, Simon
1
Brashear-Alejandro, Thomas
1
Brexendorf, Tim Oliver
1
Byun, Kyung-Ah
1
Chang, Shu-Hao
1
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1
Crettaz, Antoine
1
Cronin, J. J.
1
Dass, Mayukh
1
De Villiers, Rouxelle
1
Driesener, Carl
1
Duhan, Dale F.
1
Eisend, Martin
1
Ekinci, Yuksel
1
Elbedweihy, Alaa M.
1
Elsharnouby, Mohamed H.
1
Elsharnouby, Tamer H.
1
Ewing, Michael
1
Ferreira, Caitlin
1
Foroudi, Mohammad Mahdi
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Foroudi, Pantea
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Fu, Wei
1
Gavard-Perret, Marie-Laure
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Gligor, David
1
Granot, Elad
1
Greene, Henry
1
Grisaffe, Douglas B.
1
Gupta, Suraksha
1
Hall, Richard
1
Haryanto, Jony Oktavian
1
He, Hongwei
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Journal of business research : JBR
Journal of marketing analytics : JMA
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
21
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
13
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Psychology & marketing
7
SpringerLink / Bücher
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Research
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
NBER working paper series
4
Pakistan journal of commerce and social sciences
4
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ECONIS (ZBW)
37
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Building theoretical sand castles : the case of customer brand engagement
Gligor, David
;
Bozkurt, Siddik
;
Welch, Emma
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10014374833
Saved in:
3
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
4
How deep is your love? : the brand love-loyalty matrix in consumer-brand relationships
Robertson, Jeandri
;
Botha, Elsamari
;
Ferreira, Caitlin
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 651-662
Persistent link: https://www.econbiz.de/10013325669
Saved in:
5
How does social media marketing enhance brand loyalty? : identifying mediators relevant to the cinema context
Yee, Wong Foong
;
Ng, Siew Imm
;
Seng, Kaixin
;
Lim, Xin-Jean
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 114-130
Persistent link: https://www.econbiz.de/10013258517
Saved in:
6
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
7
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
8
The choice of brand extension : the moderating role of brand loyalty on fit and brand familiarity
Liang, Beichen
;
Fu, Wei
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10012487126
Saved in:
9
Turning social endorsement into brand passion
Wang, Tien
;
Trung Dam-Huy Thai
;
Pham Thi Minh Ly
;
Tran …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 429-439
Persistent link: https://www.econbiz.de/10012494278
Saved in:
10
The preservation of loyalty halo effects : an investigation of the post-product-recall behavior of loyal customers
Byun, Kyung-Ah
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of business research : JBR
116
(
2020
),
pp. 163-175
Persistent link: https://www.econbiz.de/10012257551
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