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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Kundenintegration"
~subject:"Marketingmanagement"
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Search: subject:"Markenführung"
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Brand equity
Kundenintegration
Marketingmanagement
Brand management
1,125
Markenführung
1,125
Consumer behaviour
803
Konsumentenverhalten
803
Brand image
637
Markenimage
637
Brand
467
Markenartikel
457
Relationship marketing
319
Beziehungsmarketing
318
Social Web
212
Social web
212
Internet marketing
165
Online-Marketing
165
B-to-B-Marketing
131
Business-to-business marketing
131
Luxury goods
114
Luxusgüter
114
Marketing management
104
Einzelhandel
102
Retail trade
102
Lieferantenmanagement
98
Supplier relationship management
98
Advertising effects
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Werbewirkung
88
Customer satisfaction
76
Kundenzufriedenheit
76
Brand loyalty
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Customer integration
64
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64
Emotion
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Personality psychology
52
Persönlichkeitspsychologie
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Markentreue
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50
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Ko, Eunju
5
Guzman, Francisco
3
Harrigan, Paul
3
Hollebeek, Linda D.
3
Martínez-López, Francisco J.
3
Merrilees, Bill
3
Mingione, Michela
3
Oliveira, Marta Olivia Rovedder de
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Veloutsou, Cleopatra
3
Aiello, Gaetano
2
Anaya-Sánchez, Rafael
2
Anselmsson, Johan
2
Augusto, Mário Gomes
2
Balmer, John M.T.
2
Bang, Nguyen
2
Barrio-García, Salvador del
2
Baumgarth, Carsten
2
Black, Iain
2
Carlson, Jamie
2
Christodoulides, George
2
Filieri, Raffaele
2
Foroudi, Pantea
2
Gupta, Suraksha
2
Hajli, Nick
2
He, Jiaxun
2
Johnson, Lester W.
2
Kastanakis, Minas
2
Khan, Imran
2
Kim, Sang Jin
2
Lim, Weng Marc
2
Loureiro, Sandra Maria Correia
2
Luce, Fernando Bins
2
Miles, Morgan P.
2
Mora Cortez, Roberto
2
Papagiannidis, Savvas
2
Pitt, Leyland F.
2
Podnar, Klement
2
Rahman, Mahabubur
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
109
The journal of brand management : an international journal
81
The journal of business & industrial marketing
63
The journal of product & brand management
58
European journal of marketing : EJM
33
SpringerLink / Bücher
29
Journal of strategic marketing
26
Journal of business-to-business marketing
25
Journal of marketing communications
21
International journal of hospitality management
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of the Academy of Marketing Science
16
Springer eBook Collection
16
Asia Pacific journal of marketing and logistics
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing
13
Journal of retailing
13
Gabler Edition Wissenschaft
12
International marketing review
12
Journal of promotion management : innovations in planning and applied research
12
The marketing review
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of promotion management : JPM
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
International journal of internet marketing and advertising : IJIMA
10
The journal of services marketing
10
Antecedents and outcomes of employee-based brand equity
9
Business horizons
9
Cogent business & management
9
International journal of advertising : the review of marketing communications
9
International journal of contemporary hospitality management
9
Tourism management : research, policies, practice
9
AMS review : official publication of the Academy of Marketing Science
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
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ECONIS (ZBW)
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208
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
5
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
6
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
7
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
8
More gain, more give? : the impact of brand community value on users' value co-creation
Liao, Junyun
;
Pang, Jiecong
;
Dong, Xuebing
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364053
Saved in:
9
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
10
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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