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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Industrie"
~subject:"Lieferantenmanagement"
~subject:"Manufacturing industries"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
~type_genre:"Sammelwerk"
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Industrie
Lieferantenmanagement
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Markenführung
Markenimage
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Consumer behaviour
2,278
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2,278
Innovation
861
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729
Beziehungsmarketing
727
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714
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714
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703
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547
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523
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12
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11
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11
Valette-Florence, Pierre
11
De Chernatony, Leslie
8
Kim, Kyung Hoon
8
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Sharma, Piyush
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Teng, Lefa
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Casaló, Luis V.
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Flavián Blanco, Carlos
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Oghazi, Pejvak
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Seo, Yuri
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Wallace, Elaine
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Wallpach, Sylvia von
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Arslanagic-Kalajdzic, Maja
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Bigné Alcañiz, J. Enrique
5
Bogomolova, Svetlana
5
Christodoulides, George
5
Dass, Mayukh
5
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5
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Academy of Marketing
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Journal of business research : JBR
Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
1,017
International journal of production research
820
International journal of production economics
786
The journal of brand management : an international journal
633
Journal of retailing and consumer services
560
The journal of product & brand management
424
Technological forecasting & social change : an international journal
411
The journal of business & industrial marketing
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European journal of operational research : EJOR
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Tourism management : research, policies, practice
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International journal of hospitality management
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European journal of marketing : EJM
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Asia Pacific journal of marketing and logistics
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of travel and tourism marketing
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Journal of the Academy of Marketing Science
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176
International journal of internet marketing and advertising : IJIMA
168
International journal of productivity and quality management : IJPQM
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Business horizons
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Energy economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
152
Journal of operations management
150
Journal of business-to-business marketing
148
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
147
Industrial and corporate change
141
International journal of advertising : the review of marketing communications
141
Journal of management information systems : JMIS
141
International journal of technology management : IJTM
139
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ECONIS (ZBW)
1,606
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1
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10
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1,606
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
3
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
4
B2B strategies for surviving global crises : a resource dependence perspective on the COVID−19 pandemic
Xiao, Zhenxin
;
Yang, Bin
;
Dong, Songting
;
Dong, Maggie …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014547390
Saved in:
5
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
6
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
7
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
8
Can tweets be word of mouth that changes risky behaviors?
Abouk, Rahi
;
Jalali, Nima
;
Papatla, Purushottam
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014548074
Saved in:
9
Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Leung, Eric Ka Ho
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
Saved in:
10
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
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