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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Sales promotion"
~subject:"Store design"
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Search: subject:"Promotion"
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Sales promotion
Store design
Verkaufsförderung
94
Consumer behaviour
60
Konsumentenverhalten
60
Gesundheitsvorsorge
27
Preventive care
27
Low-cost strategy
21
Niedrigpreisstrategie
21
Preismanagement
19
Pricing strategy
19
Advertising effects
16
Werbewirkung
16
Einzelhandel
15
Retail trade
15
Marketing management
14
Marketingmanagement
14
Brand management
13
Markenführung
13
USA
12
United States
12
Theorie
11
Theory
11
Beziehungsmarketing
9
Einzelhandelspreis
9
Market research
9
Marktforschung
9
Relationship marketing
9
Retail price
9
Advertising
8
Außenwirtschaftsförderung
8
Brand image
8
Eating habit
8
Emotion
8
Ernährungsverhalten
8
Markenimage
8
Salespeople
8
Trade promotion
8
Verkaufspersonal
8
Health
7
Ladengestaltung
7
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30
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Article
92
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2
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94
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94
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2
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2
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1
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94
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Zhang, Jie
3
Albers, Sönke
2
Berger, Jonah
2
Cheng, Andong
2
Epstein, Leonardo D.
2
Goodstein, Ronald Charles
2
Malshe, Avinash
2
Mantrala, Murali K.
2
Raghubir, Priya
2
Wedel, Michel
2
Ahearne, Michael
1
Ahearne, Michael J.
1
Ailawadi, Kusum L.
1
Al-Habib, Mohammed
1
Alavi, Sascha
1
Allan, David
1
Amir, On
1
Aribarg, Anocha
1
Arora, Neeraj
1
Assaf, A. Georges
1
Ataman, M. Berk
1
Attari, Amin
1
Babakus, Emin
1
Banerjee, Somak
1
Barajas, Angel
1
Barnier, Virginie De
1
Baskin, Ernest
1
Basu, Rituparna
1
Bearden, William O.
1
Beatty, Susan
1
Behl, Abhishek
1
Bertini, Marco
1
Bharadwaj, Sundar G.
1
Biswas, Abhijit
1
Block, Martin P.
1
Bogomolova, Svetlana
1
Bradlow, Eric T.
1
Breugelmans, Els
1
Briesch, Richard A.
1
Bruce, Norris I.
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Journal of business research : JBR
Journal of marketing research : JMR
Journal of retailing and consumer services
63
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing
24
Marketing letters : a journal of research in marketing
21
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Gabler Edition Wissenschaft
6
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ECONIS (ZBW)
94
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94
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1
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
2
How does
promotion
mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
3
Effect of dynamic
promotion
display on purchase intention : the moderating role of involvement
Chen, Zihe
;
Zhu, Dong Hong
- In:
Journal of business research : JBR
148
(
2022
),
pp. 252-261
Persistent link: https://www.econbiz.de/10013325477
Saved in:
4
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
5
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
6
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
7
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
8
Innovative sports-embedded gambling
promotion
: a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
9
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
Saved in:
10
From personal to online selling : how relational selling shapes salespeople's
promotion
of e-commerce channels
Habel, Johannes
;
Alavi, Sascha
;
Linsenmayer, Kim Tina
- In:
Journal of business research : JBR
132
(
2021
),
pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
Saved in:
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