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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Technological forecasting & social change : an international journal"
~isPartOf:"Tourism management : research, policies, practice"
~language:"eng"
~language:"pol"
~subject:"Social web"
~type:"article"
~type_genre:"Article in journal"
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Journal of business research : JBR
Journal of promotion management : innovations in planning and applied research
Technological forecasting & social change : an international journal
Tourism management : research, policies, practice
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
141
Information systems research : ISR
140
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124
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
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94
Business horizons
90
International journal of business information systems : IJBIS
84
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International journal of hospitality management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Electronic commerce research
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Journal of internet commerce
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Management information systems : mis quarterly
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Journal of marketing management : MM
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Journal of travel and tourism marketing
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Cogent business & management
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Journal of information & knowledge management : JIKM
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Journal of electronic commerce research : JECR
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International journal of electronic commerce : IJEC
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Journal of marketing
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International journal of electronic marketing and retailing : IJEMR
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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International journal of technology marketing : IJTMkt
56
Journal of advertising research
56
International journal of networking and virtual organisations : IJNVO
55
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of open innovation : technology, market, and complexity
55
Journal of organizational computing and electronic commerce
54
Corporate communications : an international journal
52
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ECONIS (ZBW)
876
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1
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10
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876
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
3
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
4
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
5
Can tweets be word of mouth that changes risky behaviors?
Abouk, Rahi
;
Jalali, Nima
;
Papatla, Purushottam
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014548074
Saved in:
6
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
7
Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Leung, Eric Ka Ho
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
Saved in:
8
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
9
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
10
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
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