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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~language:"eng"
~person:"Albaum, Gerald S."
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Babay, Hanene"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Markovic, Stefan"
~subject:"B-to-B-Marketing"
~subject:"Customer satisfaction"
~subject:"Direct marketing"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Customer satisfaction
Direct marketing
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Consumer behaviour
18
Beziehungsmarketing
17
Relationship marketing
17
Brand management
10
Markenführung
10
Brand image
8
Markenimage
8
Dienstleistungsqualität
7
Service quality
7
Brand
6
Markenartikel
6
Viral marketing
5
Virales Marketing
5
Beschwerdemanagement
4
Complaint management
4
Confidence
3
E-commerce
3
Electronic Commerce
3
Emotion
3
Online retailing
3
Online-Handel
3
Service failure
3
Vertrauen
3
relationship marketing
3
Befragung
2
Experiment
2
Ghana
2
Internet
2
Interview
2
Lieferantenmanagement
2
Market research
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
Panel
2
Personality psychology
2
Persönlichkeitspsychologie
2
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18
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1
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Article
20
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Article in journal
20
Aufsatz in Zeitschrift
20
Language
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English
Author
All
Albaum, Gerald S.
Amoako, George Kofi
Azadi, Mohammad
Babay, Hanene
Balaji, M. S.
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Markovic, Stefan
Ko, Eunju
15
Sharma, Piyush
12
Filieri, Raffaele
11
Laroche, Michel
11
Bartikowski, Boris
9
Veloutsou, Cleopatra
9
Chebat, Jean-Charles
8
Diamantopoulos, Adamantios
8
Teng, Lefa
8
Valette-Florence, Pierre
8
Dwivedi, Yogesh Kumar
7
Roy, Sanjit
7
Seo, Yuri
7
Cleveland, Mark
6
Gupta, Suraksha
6
Mattila, Anna S.
6
McLean, Graeme J.
6
Melewar, T. C.
6
Michel, Géraldine
6
Richard, Marie-Odile
6
Septianto, Felix
6
Alamanos, Eleftherios
5
Chatzipanagiotou, Kalliopi
5
Choi, Jeonghye
5
Dennis, Charles
5
Donthu, Naveen
5
Ekinci, Yuksel
5
Foroudi, Pantea
5
Gustafsson, Anders
5
Jayawardhena, Chanaka
5
Johnston, Wesley J.
5
Lim, Weng Marc
5
Liu, Martin J.
5
Mandler, Timo
5
Merchant, Altaf
5
Mora Cortez, Roberto
5
Oghazi, Pejvak
5
Paul, Justin
5
Phau, Ian
5
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Published in...
All
Journal of business research : JBR
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of international consumer marketing
5
Marketing intelligence & planning
4
International journal of electronic marketing and retailing : IJEMR
3
Journal of business ethics : JOBE
3
Journal of business-to-business marketing
3
Journal of retailing and consumer services
3
European journal of marketing : EJM
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
European journal of marketing
1
Fundamentals of marketing research ; Vol. 4
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
Journal of African business
1
Journal of business ethics : JBE
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Legends in marketing
1
Leveraging consumer behavior and psychology in the digital economy
1
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Source
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ECONIS (ZBW)
20
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1
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10
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20
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date (oldest first)
1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
Nanoinfluencer
marketing
: how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
4
Consumer trust in internet
marketing
and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
5
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
6
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
7
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
8
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
9
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
10
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
1
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