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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Bankenregulierung"
~subject:"Customer integration"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Bankenregulierung
Customer integration
Marketingmanagement
Online-Marketing
Consumer behaviour
570
Konsumentenverhalten
570
Social Web
527
Social web
527
Internet marketing
409
Online retailing
254
Online-Handel
254
Beziehungsmarketing
184
Relationship marketing
184
E-commerce
180
Electronic Commerce
180
Brand management
168
Digitalisierung
168
Digitization
168
Markenführung
168
Viral marketing
149
Virales Marketing
149
Social media
122
Brand image
104
Markenimage
104
Innovation
102
Advertising effects
89
Werbewirkung
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Marketing management
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Internet
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Einzelhandel
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Retail trade
72
Competition
68
Social network
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Soziales Netzwerk
68
Wettbewerb
68
Kundenintegration
64
Brand
63
Advertising
62
Customer satisfaction
59
Kundenzufriedenheit
59
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Filieri, Raffaele
7
Ko, Eunju
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Peltier, James
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Milne, George R.
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Richard, Marie-Odile
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Bigné Alcañiz, J. Enrique
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Dwivedi, Yogesh Kumar
5
Kim, Juran
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Choi, Jeonghye
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Ketron, Seth
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Rana, Nripendra P.
4
Tiago, Flávio Borges
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Tiago, Maria Teresa Borges
4
Veloutsou, Cleopatra
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Yoon, Sukki
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3
Foroudi, Pantea
3
Hajli, Nick
3
Kim, Alex Jiyoung
3
Kim, Hye-yŏng
3
Krishen, Anjala S.
3
Okazaki, Shintaro
3
Ruiz Mafe, Carla
3
Schibrowsky, John A.
3
Seo, Yuri
3
Swani, Kunal
3
Wang, Fang
3
Aiello, Gaetano
2
Al Omoush, Khaled Saleh
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Alamanos, Eleftherios
2
Altobello, Suzanne A.
2
Augusto, Mário Gomes
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Azer, Jaylan
2
Baek, Tae Hyun
2
Bala, Pradip Kumar
2
Banerjee, Syagnik
2
Bazi, Saleh
2
Behl, Abhishek
2
Bellman, Steven
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Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of banking & finance
249
SpringerLink / Bücher
244
International journal of internet marketing and advertising : IJIMA
208
Journal of retailing and consumer services
208
Springer eBook Collection
154
NBER working paper series
142
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
138
Journal of financial stability
136
Journal of banking regulation
134
Journal of marketing communications
120
Management science : journal of the Institute for Operations Research and the Management Sciences
115
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
115
Journal of advertising research
113
Working paper / National Bureau of Economic Research, Inc.
112
International journal of advertising : the review of marketing communications
105
IMF working papers
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
104
Industrial marketing management : the international journal for industrial and high-tech firms
99
NBER Working Paper
95
International journal of hospitality management
93
Technological forecasting & social change : an international journal
92
Discussion paper / Centre for Economic Policy Research
91
Information systems research : ISR
88
International journal of electronic marketing and retailing : IJEMR
88
Journal of internet commerce
83
Journal of money, credit and banking : JMCB
80
Tourism management : research, policies, practice
80
Discussion papers / CEPR
78
Journal of financial services research : JFSR
78
Journal of promotion management : innovations in planning and applied research
78
IMF country report
77
International journal of technology marketing : IJTMkt
74
Policy research working paper : WPS
74
Business horizons
73
Electronic commerce research
71
Journal of financial intermediation
69
Economic review
67
Cogent business & management
65
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ECONIS (ZBW)
477
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1
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477
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1
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
2
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
3
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
4
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
5
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
6
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
7
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
8
Toward a luxury restaurant renewal : antecedents and consequences of digitalized gastronomy experiences
Jeannot, Florence
;
Dampérat, Maud
;
Salvador, Marielle
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 518-539
Persistent link: https://www.econbiz.de/10013271438
Saved in:
9
"I digitize so I exist" : searching for critical capabilities affecting firms' digital innovation
Tortora, Debora
;
Chierici, Roberto
;
Briamonte, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 193-204
Persistent link: https://www.econbiz.de/10012509645
Saved in:
10
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
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