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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Бизнес Информ"
~person:"Nordfält, Jens"
~subject:"Consumer behaviour"
~subject:"Social web"
~subject:"Werbewirkung"
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Consumer behaviour
Social web
Werbewirkung
Konsumentenverhalten
8
Einzelhandel
6
Retail trade
6
Beziehungsmarketing
4
Ladengestaltung
4
Relationship marketing
4
Store design
4
Retail displays
2
Retailing
2
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AI
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Attention
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Brightness contrast
1
Consciousness
1
Consumer-Brand relationships
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1
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1
Customer integration
1
Dienstleistungsqualität
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Digital displays
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Digitalisierung
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Digitization
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Eye-tracking
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Nordfält, Jens
Laroche, Michel
27
Ko, Eunju
22
Grewal, Dhruv
18
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Phau, Ian
13
Bartikowski, Boris
12
Kukar-Kinney, Monika
12
Roggeveen, Anne L.
12
Septianto, Felix
12
Sharma, Piyush
12
Balaji, M. S.
11
Chebat, Jean-Charles
11
Filieri, Raffaele
11
Richard, Marie-Odile
11
Teng, Lefa
11
Dwivedi, Yogesh Kumar
10
Mattila, Anna S.
10
Oppewal, Harmen
10
Roy, Rajat
10
Seo, Yuri
10
Beatty, Sharon E.
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Choi, Jeonghye
8
Das, Gopal
8
Gupta, Suraksha
8
Gustafsson, Anders
8
McLean, Graeme J.
8
Melewar, T. C.
8
Merchant, Altaf
8
Verhoef, Peter C.
8
Yang, Zhiyong
8
Aiello, Gaetano
7
Arslanagic-Kalajdzic, Maja
7
Burton, Scot
7
Donthu, Naveen
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Evanschitzky, Heiner
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Journal of business research : JBR
Journal of retailing
Marketing intelligence & planning
Бизнес Информ
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3
Journal of marketing
1
Journal of retailing and consumer services
1
Review of marketing research
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The journal of product & brand management
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ECONIS (ZBW)
8
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1
Utilising eye-tracking data in retailing field research : a practical guide
Nordfält, Jens
;
Ahlbom, Carl-Philip
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 148-160
Persistent link: https://www.econbiz.de/10014527112
Saved in:
2
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
3
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
4
How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann
;
Morrin, Maureen
;
Nordfält, Jens
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
Saved in:
5
Enhancing customer engagement through consciousness
Ghrewal, Dhruv
;
Roggeveen, Anne L.
;
Sisodia, Rajendra
; …
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 55-64
Persistent link: https://www.econbiz.de/10011704690
Saved in:
6
Does the presence of a mannequin head change shopping behavior?
Lindström, Annika
;
Berg, Hanna
;
Nordfält, Jens
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 517-524
Persistent link: https://www.econbiz.de/10011435958
Saved in:
7
Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Nordfält, Jens
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
Saved in:
8
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
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