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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Marketingmanagement"
~subject:"Persönlichkeitspsychologie"
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Search: subject:"Markenführung"
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Marketingmanagement
Persönlichkeitspsychologie
Brand management
969
Markenführung
969
Consumer behaviour
716
Konsumentenverhalten
716
Brand image
565
Markenimage
565
Brand
416
Markenartikel
407
Relationship marketing
295
Beziehungsmarketing
294
Social Web
177
Social web
177
Internet marketing
142
Online-Marketing
142
B-to-B-Marketing
116
Business-to-business marketing
116
Luxury goods
107
Luxusgüter
107
Einzelhandel
97
Retail trade
97
Lieferantenmanagement
91
Supplier relationship management
91
Marketing management
81
Advertising effects
76
Werbewirkung
76
Customer satisfaction
71
Kundenzufriedenheit
71
Social media
64
Brand loyalty
59
Customer integration
56
Kundenintegration
56
Brand equity
54
Emotion
48
Handelsmarke
46
Store brand
46
Advertising
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Personality psychology
45
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English
125
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Ko, Eunju
4
Wallpach, Sylvia von
3
Al Zagir, Nadia
2
Anthoni, Kristine
2
Balmer, John M.T.
2
Baumgarth, Carsten
2
Black, Iain
2
Espersen, Peter
2
Fastoso, Fernando
2
Gupta, Suraksha
2
Guzman, Francisco
2
Hemetsberger, Andrea
2
Japutra, Arnold
2
Jones, Richard
2
Kastanakis, Minas
2
Kim, Sang Jin
2
Kornum, Niels
2
Lim, Weng Marc
2
Merrilees, Bill
2
Michel, Géraldine
2
Podnar, Klement
2
Rose, Gregory
2
Roy, Sanjit
2
Sadeque, Saalem
2
Tran, Trang P.
2
Veloutsou, Cleopatra
2
Voyer, Benjamin G.
2
Abdullah, Zulhamri
1
Agbemabiese, George Cudjoe
1
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Akhtar, Pervaiz
1
Alemany Oliver, Mathieu
1
Andersen, Sophie Esmann
1
Andreassen, Tor W.
1
Anning-Dorson, Thomas
1
Anselmsson, Johan
1
Appiah, Dominic
1
Arrigo, Elisa
1
Arsena, Ashley
1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of business research : JBR
Journal of retailing and consumer services
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
92
The journal of brand management : an international journal
67
The journal of business & industrial marketing
49
The journal of product & brand management
48
European journal of marketing : EJM
29
Journal of strategic marketing
28
Journal of business-to-business marketing
23
Journal of marketing communications
23
SpringerLink / Bücher
21
Journal of marketing management : MM
16
Journal of the Academy of Marketing Science
16
Psychology & marketing
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Gabler Edition Wissenschaft
13
International marketing review
13
Journal of marketing
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Springer eBook Collection
13
Asia Pacific journal of marketing and logistics
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of promotion management : JPM
12
International journal of advertising : the review of marketing communications
11
International journal of hospitality management
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Cogent business & management
9
International review on public and non-profit marketing
9
Journal of marketing research : JMR
9
Journal of promotion management : innovations in planning and applied research
9
Journal of retailing
9
The marketing review
9
Business horizons
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of sports marketing & sponsorship
8
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Journal of global marketing
8
Journal of internet commerce
8
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ECONIS (ZBW)
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Feeling close from Afar : public reactions to racial profiling in retail and brand crisis management
Youn, Song-Yi
;
Ki, Chung-Wha
;
Ha, Sejin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
Saved in:
3
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
4
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
5
Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi
;
Jham, Vimi
;
Malhotra, Gunjan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
Saved in:
6
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
7
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
8
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
9
How believing in brand conspiracies shapes relationships with brands
Lunardo, Renaud
;
Alemany Oliver, Mathieu
;
Shepherd, Steven
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014287641
Saved in:
10
The neurophysiological mechanisms underlying brand personality consumer attraction : EEG and GSR evidence
Xu, Zhiwei
;
Zhang, Miao
;
Zhang, Pengfei
;
Luo, Jiawen
; …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303132
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