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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Relationship marketing"
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Search: subject_exact:"Business-to-business relationship"
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Relationship marketing
B-to-B-Marketing
126
Business-to-business marketing
126
Lieferantenmanagement
91
Supplier relationship management
91
Beziehungsmarketing
40
Verkauf
19
Selling
18
Salespeople
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Verkaufspersonal
17
Brand management
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Markenführung
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B2B marketing
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Business-to-business
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Business-to-Business-Marketing
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Customer value
7
Digitalisierung
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Digitization
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Ehret, Michael
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Journal of business research : JBR
Journal of strategic marketing
Springer eBook Collection / Business and Economics
Industrial marketing management : the international journal for industrial and high-tech firms
157
The journal of business & industrial marketing
86
Journal of business-to-business marketing
35
Journal of marketing
10
Journal of the Academy of Marketing Science
10
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
SpringerLink / Bücher
8
The journal of personal selling & sales management : JPSSM
8
Journal of customer behaviour
6
Management decision : MD
6
European journal of marketing : EJM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of services marketing
5
Cogent business & management
4
European journal of marketing
4
International journal of procurement management
4
Journal of personal selling & sales management : JPSSM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
Gabler Edition Wissenschaft
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of business environment : IJBE
3
International journal of services and operations management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of purchasing and supply management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Marketing theory
3
Springer eBook Collection
3
The service industries journal
3
Total quality management & business excellence
3
Asia Pacific journal of marketing and logistics
2
Businesses
2
Cross cultural & strategic management
2
Electronic markets : the international journal on networked business
2
European business review : EBR ; the official journal of the International Management Centres, Europe
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ECONIS (ZBW)
41
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
3
Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Gupta, Shivam
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534254
Saved in:
4
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
5
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
6
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
7
Innovation activity and the outcomes of B2C, B2B, and B2G E-Commerce in EU countries
Škare, Marinko
;
Gavurova, Beata
;
Rigelsky, Martin
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303686
Saved in:
8
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
9
How does one-sided versus two-sided customer orientation affect B2B platform's innovation : differential effects with top management team status
Liu, Zhiqiang
;
Huang, Yanyi
;
Huang, Ying
;
Song, Yiping
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 619-632
Persistent link: https://www.econbiz.de/10013168084
Saved in:
10
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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