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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
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Brand image
Konsumentenverhalten
Measurement
86
Messung
86
Consumer behaviour
28
Scale development
14
Beziehungsmarketing
13
Relationship marketing
13
Customer satisfaction
12
Kundenzufriedenheit
12
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Akrout, Houcine
2
Takahashi, Ikuo
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Acquila-Natale, Emiliano
1
Aiken, Kirk Damon
1
Albrecht, Arne K.
1
Ayanso, Anteneh
1
Barbopoulos, Isak
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
El Amri, Dhouha
1
Erdoğan, Seçil
1
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1
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1
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1
Fuduric, Morana
1
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1
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1
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1
He, Heping
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1
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1
Jahanvi, Jahanvi
1
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1
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Journal of business research : JBR
Journal of targeting, measurement and analysis for marketing
Journal of retailing and consumer services
20
The journal of brand management : an international journal
17
International journal of market research : JMRS ; the journal of the Market Research Society
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Psychology & marketing
10
Journal of marketing research : JMR
9
Marketing : ZFP ; journal of research and management
9
International journal of market research
8
Tourism management : research, policies, practice
8
European journal of marketing : EJM
7
International journal of hospitality management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of product & brand management
7
Working paper / National Bureau of Economic Research, Inc.
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of international consumer marketing
6
SpringerLink / Bücher
6
The journal of services marketing
6
International journal of consumer studies
5
International marketing review
5
Journal of business ethics : JOBE
5
MSI reports : working paper series
5
Marketing letters : a journal of research in marketing
5
NBER working paper series
5
Gabler Edition Wissenschaft
4
Gabler Research
4
International journal of contemporary hospitality management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of customer behaviour
4
NBER Working Paper
4
The service industries journal
4
Total quality management & business excellence
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Der Markt : international journal of marketing
3
ERIM report series research in management
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
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ECONIS (ZBW)
29
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29
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Measuring service quality with text analytics : considering both importance and performance of consumer opinions on social and non-social online platforms
Lu, Lin
;
Xu, Pei
;
Wang, Yen-Yao
;
Wang, Yu
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468560
Saved in:
3
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
4
The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
5
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
6
Brand respect : conceptualization, scale development and validation
Jahanvi, Jahanvi
;
Sharma, Meenakshi
- In:
Journal of business research : JBR
132
(
2021
),
pp. 115-123
Persistent link: https://www.econbiz.de/10012581569
Saved in:
7
Leveraging non-respondent data in customer satisfaction modeling
Zihayat, Morteza
;
Ayanso, Anteneh
;
Davoudi, Heidar
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 112-126
Persistent link: https://www.econbiz.de/10012643990
Saved in:
8
Measuring customer experience quality : the EXQ scale revisited
Kuppelwieser, Volker
;
Klaus, Philipp
- In:
Journal of business research : JBR
126
(
2021
),
pp. 624-633
Persistent link: https://www.econbiz.de/10012494329
Saved in:
9
How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano
;
Iglesias-Pradas, Santiago
- In:
Journal of business research : JBR
109
(
2020
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
Saved in:
10
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
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