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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
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Konsumentenverhalten
Kundenzufriedenheit
Measurement
86
Messung
86
Consumer behaviour
28
Scale development
14
Beziehungsmarketing
13
Relationship marketing
13
Customer satisfaction
12
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Akrout, Houcine
2
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2
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1
Aiken, Kirk Damon
1
Albrecht, Arne K.
1
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1
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1
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1
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1
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1
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1
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Journal of business research : JBR
Journal of targeting, measurement and analysis for marketing
Journal of retailing and consumer services
23
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
18
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
17
The journal of brand management : an international journal
15
SpringerLink / Bücher
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
The service industries journal
10
Total quality management & business excellence
10
International journal of hospitality management
9
International journal of market research
9
International journal of productivity and quality management : IJPQM
9
Journal of marketing research : JMR
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Psychology & marketing
8
Tourism management : research, policies, practice
8
Gabler Edition Wissenschaft
7
International journal of contemporary hospitality management
7
Marketing : ZFP ; journal of research and management
7
The journal of services marketing
7
Working paper / National Bureau of Economic Research, Inc.
7
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
6
Journal of international consumer marketing
6
NBER working paper series
6
Quality management journal : QMJ
6
The TQM journal : the international review of organizational improvement
6
The journal of product & brand management
6
European journal of marketing : EJM
5
International journal of consumer studies
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of customer behaviour
5
Marketing letters : a journal of research in marketing
5
NBER Working Paper
5
Services marketing quarterly
5
Asia Pacific journal of marketing and logistics
4
Australasian marketing journal
4
Global business review
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
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ECONIS (ZBW)
37
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37
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Measuring service quality with text analytics : considering both importance and performance of consumer opinions on social and non-social online platforms
Lu, Lin
;
Xu, Pei
;
Wang, Yen-Yao
;
Wang, Yu
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468560
Saved in:
3
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
4
The Drucker intangibles measurement system : an academic perspective
Crosby, Lawrence A.
;
Ghanbarpour, Tohid
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013492788
Saved in:
5
The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
6
Customer mindset metrics : a systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Story, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 353-362
Persistent link: https://www.econbiz.de/10013325614
Saved in:
7
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
8
A Rasch analysis of service performance in a tourism context
Brush, Gregory J.
;
Soutar, Geoffrey N.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013194445
Saved in:
9
Brand respect : conceptualization, scale development and validation
Jahanvi, Jahanvi
;
Sharma, Meenakshi
- In:
Journal of business research : JBR
132
(
2021
),
pp. 115-123
Persistent link: https://www.econbiz.de/10012581569
Saved in:
10
Leveraging non-respondent data in customer satisfaction modeling
Zihayat, Morteza
;
Ayanso, Anteneh
;
Davoudi, Heidar
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 112-126
Persistent link: https://www.econbiz.de/10012643990
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