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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Konsumentenverhalten
Social Web
Measurement
86
Messung
86
Consumer behaviour
28
Scale development
14
Beziehungsmarketing
13
Relationship marketing
13
Customer satisfaction
12
Kundenzufriedenheit
12
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Akrout, Houcine
2
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Albrecht, Arne K.
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Ayanso, Anteneh
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1
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1
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1
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Journal of business research : JBR
Journal of targeting, measurement and analysis for marketing
Journal of retailing and consumer services
20
The journal of brand management : an international journal
15
International journal of market research
9
International journal of market research : JMRS ; the journal of the Market Research Society
9
Journal of marketing research : JMR
9
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
International journal of hospitality management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Journal of international consumer marketing
6
The journal of product & brand management
6
Tourism management : research, policies, practice
6
European journal of marketing : EJM
5
International journal of consumer studies
5
Journal of business ethics : JOBE
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SpringerLink / Bücher
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The journal of services marketing
5
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International marketing review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of customer behaviour
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The service industries journal
4
Total quality management & business excellence
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
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Corporate reputation review : an international journal
3
Edition HWWI
3
Gabler Edition Wissenschaft
3
Global business review
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of contemporary hospitality management
3
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ECONIS (ZBW)
30
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Measuring service quality with text analytics : considering both importance and performance of consumer opinions on social and non-social online platforms
Lu, Lin
;
Xu, Pei
;
Wang, Yen-Yao
;
Wang, Yu
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468560
Saved in:
3
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
4
The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
5
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
6
Social media attachment : conceptualization and formative index construction
Baboo, Shabanaz
;
Nunkoo, Robin
;
Kock, Florian
- In:
Journal of business research : JBR
139
(
2022
),
pp. 437-447
Persistent link: https://www.econbiz.de/10013194202
Saved in:
7
Brand respect : conceptualization, scale development and validation
Jahanvi, Jahanvi
;
Sharma, Meenakshi
- In:
Journal of business research : JBR
132
(
2021
),
pp. 115-123
Persistent link: https://www.econbiz.de/10012581569
Saved in:
8
Leveraging non-respondent data in customer satisfaction modeling
Zihayat, Morteza
;
Ayanso, Anteneh
;
Davoudi, Heidar
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 112-126
Persistent link: https://www.econbiz.de/10012643990
Saved in:
9
Measuring customer experience quality : the EXQ scale revisited
Kuppelwieser, Volker
;
Klaus, Philipp
- In:
Journal of business research : JBR
126
(
2021
),
pp. 624-633
Persistent link: https://www.econbiz.de/10012494329
Saved in:
10
Perceived design affordance of new products : scale development and validation
El Amri, Dhouha
;
Akrout, Houcine
- In:
Journal of business research : JBR
121
(
2020
),
pp. 127-141
Persistent link: https://www.econbiz.de/10012417332
Saved in:
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