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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
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~subject:"Theory"
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Konsumentenverhalten
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Measurement
86
Messung
86
Consumer behaviour
28
Scale development
14
Beziehungsmarketing
13
Relationship marketing
13
Customer satisfaction
12
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Journal of business research : JBR
Journal of targeting, measurement and analysis for marketing
Insurance / Mathematics & economics
100
NBER working paper series
86
NBER Working Paper
81
Working paper / National Bureau of Economic Research, Inc.
78
European journal of operational research : EJOR
49
SpringerLink / Bücher
33
Finance and stochastics
30
Economics letters
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Journal of productivity analysis
29
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26
IZA Discussion Paper
26
Risks : open access journal
26
Social choice and welfare
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22
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The review of income and wealth : journal of the International Association for Research in Income and Wealth
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Europäische Hochschulschriften / 5
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Journal of economic inequality
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Mathematical finance : an international journal of mathematics, statistics and financial theory
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Applied economics
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Finance research letters
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CESifo working papers
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The American economic review
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Discussion paper / School of Economics, The University of New South Wales
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International journal of theoretical and applied finance
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Quantitative finance
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The economic journal : the journal of the Royal Economic Society
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The journal of brand management : an international journal
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Working paper / World Institute for Development Economics Research
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ECONIS (ZBW)
33
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Measuring service quality with text analytics : considering both importance and performance of consumer opinions on social and non-social online platforms
Lu, Lin
;
Xu, Pei
;
Wang, Yen-Yao
;
Wang, Yu
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468560
Saved in:
3
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
4
Advancing the understanding of the resident pro-tourism behavior scale : an integration of item response theory and classical test theory
Liu, Jing
;
Lin, Hua
;
Hu, Bing
;
Zhou, Zixiong
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 113-125
Persistent link: https://www.econbiz.de/10013168054
Saved in:
5
The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
6
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
7
Brand respect : conceptualization, scale development and validation
Jahanvi, Jahanvi
;
Sharma, Meenakshi
- In:
Journal of business research : JBR
132
(
2021
),
pp. 115-123
Persistent link: https://www.econbiz.de/10012581569
Saved in:
8
A framework for variance analysis of customer equity based on a Markov chain model
Matsuoka, Kohsuke
- In:
Journal of business research : JBR
129
(
2021
),
pp. 57-69
Persistent link: https://www.econbiz.de/10012509298
Saved in:
9
Leveraging non-respondent data in customer satisfaction modeling
Zihayat, Morteza
;
Ayanso, Anteneh
;
Davoudi, Heidar
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 112-126
Persistent link: https://www.econbiz.de/10012643990
Saved in:
10
Measuring customer experience quality : the EXQ scale revisited
Kuppelwieser, Volker
;
Klaus, Philipp
- In:
Journal of business research : JBR
126
(
2021
),
pp. 624-633
Persistent link: https://www.econbiz.de/10012494329
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