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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Konsumentenverhalten
Markenartikel
Consumer behaviour
2,571
Innovation
856
Relationship marketing
799
Beziehungsmarketing
797
Brand management
706
Markenführung
706
Firm performance
704
Unternehmenserfolg
704
Brand image
654
Markenimage
654
Innovation management
561
Innovationsmanagement
560
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545
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545
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481
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Marketing management
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Marketingmanagement
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Theory
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Han, Heesup
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Laroche, Michel
28
Ko, Eunju
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Cleveland, Mark
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Diamantopoulos, Adamantios
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Valette-Florence, Pierre
14
Richard, Marie-Odile
13
Bartikowski, Boris
12
Teng, Lefa
12
Wong, IpKin Anthony
12
Filieri, Raffaele
11
Seo, Yuri
11
Septianto, Felix
11
Veloutsou, Cleopatra
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
10
Law, Chun Hung Roberts
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Mattila, Anna S.
10
Beatty, Sharon E.
9
Chebat, Jean-Charles
9
Gupta, Suraksha
9
Kukar-Kinney, Monika
9
Phau, Ian
9
Shukla, Paurav
9
Wang, Cheng Lu
9
Choi, Jeonghye
8
Foroudi, Pantea
8
Guzman, Francisco
8
Kim, Jinkyung Jenny
8
Melewar, T. C.
8
Merchant, Altaf
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Christodoulides, George
7
Dennis, Charles
7
Flavián Blanco, Carlos
7
Geuens, Maggie
7
Gustafsson, Anders
7
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
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Journal of business research : JBR
Journal of travel and tourism marketing
The journal of consumer marketing
Journal of retailing and consumer services
1,946
International journal of consumer studies
761
International journal of hospitality management
729
Psychology & marketing
672
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
The journal of brand management : an international journal
455
The journal of product & brand management
419
Asia Pacific journal of marketing and logistics
394
European journal of marketing : EJM
370
Journal of marketing research : JMR
350
Management science : journal of the Institute for Operations Research and the Management Sciences
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of international consumer marketing
321
Journal of marketing management : MM
317
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Journal of marketing
311
Journal of retailing
308
Journal of marketing communications
300
Cogent business & management
299
Tourism management : research, policies, practice
298
Marketing letters : a journal of research in marketing
296
International journal of retail & distribution management
294
The international review of retail, distribution and consumer research
291
Journal of fashion marketing and management
289
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
289
Journal of consumer behaviour : an international research review
284
Journal of the Academy of Marketing Science
270
International journal of contemporary hospitality management
263
Technological forecasting & social change : an international journal
263
Journal of business ethics : JOBE
260
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Marketing intelligence & planning
250
Journal of hospitality marketing & management
246
Food policy : economics planning and politics of food and agriculture
241
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
233
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ECONIS (ZBW)
2,619
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1
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
3
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
4
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
5
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
6
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
7
Big business returns on B Corp? : growing with green & lean as any label is a good label
Valdimar Sigurdsson
;
Larsen, Nils Magne
;
Folwarczny, Michał
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535964
Saved in:
8
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
9
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
10
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
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