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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~type_genre:"Article in journal"
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Konsumentenverhalten
Social Web
Consumer behaviour
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Innovation
856
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798
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707
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707
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704
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Han, Heesup
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Ko, Eunju
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Cleveland, Mark
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Richard, Marie-Odile
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Valette-Florence, Pierre
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Filieri, Raffaele
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of travel and tourism marketing
The journal of consumer marketing
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1,978
International journal of hospitality management
776
International journal of consumer studies
770
Psychology & marketing
702
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing communications
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Cogent business & management
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Journal of international consumer marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing
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Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Journal of consumer behaviour : an international research review
296
The international review of retail, distribution and consumer research
295
International journal of retail & distribution management
294
Marketing intelligence & planning
294
Journal of fashion marketing and management
292
International journal of contemporary hospitality management
290
Journal of business ethics : JOBE
288
The journal of services marketing
276
Journal of hospitality marketing & management
270
Young consumers : insight and ideas for responsible marketers
270
Journal of economic psychology : research in economic psychology and behavioral economics
254
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
254
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ECONIS (ZBW)
2,864
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
3
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
4
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
5
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
6
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
7
Big business returns on B Corp? : growing with green & lean as any label is a good label
Valdimar Sigurdsson
;
Larsen, Nils Magne
;
Folwarczny, Michał
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535964
Saved in:
8
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
9
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
10
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
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