//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~isPartOf:"The journal of consumer marketing"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"congruity"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
24
Konsumentenverhalten
24
Brand image
15
Markenimage
15
Self-congruity
15
Brand management
13
Markenführung
13
Personality psychology
7
Persönlichkeitspsychologie
7
Brand
5
Markenartikel
5
Tourism marketing
5
Tourismusmarketing
5
Beziehungsmarketing
4
Holiday behaviour
4
Relationship marketing
4
Tourism
4
Tourismus
4
Urlaubsverhalten
4
Advertising effects
3
Ethnic group
3
Ethnische Gruppe
3
Gender
3
Geschlecht
3
Internet marketing
3
Online-Marketing
3
Website
3
Website cultural congruity
3
Werbewirkung
3
self-congruity
3
Brand loyalty
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer satisfaction
2
Destination management
2
Destinationsmanagement
2
Einzelhandel
2
Emotion
2
Gender stereotype
2
Interpersonal influence
2
more ...
less ...
Online availability
All
Undetermined
29
Free
2
Type of publication
All
Article
36
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
36
Conference paper
1
Konferenzbeitrag
1
Language
All
English
36
Author
All
Bartikowski, Boris
3
Fastoso, Fernando
2
Šegota, Tina
2
Aggarwal, Praveen
1
Astakhova, Marina
1
Bagger, Jessica
1
Baker, Thomas L.
1
Berry, Christopher
1
Bertrandias, Laurent
1
Bettels, Jannick
1
Byon, Kevin K.
1
Byun, Kyung-Ah
1
Cano Guervos, R. A.
1
Chandon, Jean-Louis
1
Chari, Simos
1
Chebat, Jean-Charles
1
Chen, Mingliang
1
Chen, Ning
1
Chen, Zhijun
1
Chica Olmo, J.
1
Cho, Yoon-Na
1
Choi, Hojoon
1
Confente, Ilenia
1
Daryanto, Ahmad
1
Dass, Mayukh
1
De Cosmo, Lucrezia Maria
1
Dzenkovska, Julija
1
Ekkirala, Srinivas
1
Elgaaied-Gambier, Leila
1
Farr, Donald G.
1
Fleck, Nathalie
1
Frías Jamilena, D. M.
1
Fukukawa, Kyoko
1
Gierl, Heribert
1
Golja, Tea
1
Gonzalez-Jimenez, Hector
1
González-Jiménez, Héctor
1
Gröppel-Klein, Andrea
1
Haj-Salem, Narjes
1
Heo, Yoon
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Sport marketing quarterly : preferred journal of the Sport Marketing Association
The journal of consumer marketing
Journal of retailing and consumer services
14
Journal of travel and tourism marketing
11
The journal of product & brand management
9
Tourism management : research, policies, practice
9
International journal of hospitality management
8
Asia Pacific journal of marketing and logistics
7
Journal of vacation marketing
6
International journal of advertising : the review of marketing communications
5
Journal of destination marketing & management
5
Journal of international consumer marketing
5
Journal of marketing communications
5
Psychology & marketing
5
International journal of contemporary hospitality management
4
International journal of sports marketing & sponsorship
4
Journal of retailing
4
Journal of strategic marketing
4
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
Journal of business ethics : JOBE
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
The journal of brand management : an international journal
3
Tourism management perspectives : TMP
3
Tourism review
3
Australasian marketing journal
2
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
Gadjah Mada international journal of business
2
Human resource management
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
International review on public and non-profit marketing
2
Journal of career development
2
Journal of hospitality and tourism insights
2
more ...
less ...
Source
All
ECONIS (ZBW)
36
Showing
1
-
10
of
36
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the role of advertising in the context of tourist-destination
congruity
Šegota, Tina
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 741-754
Persistent link: https://www.econbiz.de/10014582388
Saved in:
2
Visual
congruity
in jersey sponsorship : the effect of created brand-color
congruity
on attitude toward sponsor
Son, Sung Wook
;
Williams, Antonio
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10014292900
Saved in:
3
The impact of self-
congruity
and evaluation of the place on WOM : perspectives of tourism destination residents
Šegota, Tina
;
Chen, Ning
;
Golja, Tea
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 800-817
Persistent link: https://www.econbiz.de/10012880658
Saved in:
4
How job crafters are selected during recruitment : an invisible filter based on job crafting experiences and applicant gender
Ji, Shunhong
;
Chen, Zhijun
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014535215
Saved in:
5
An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
6
The effects of circular format on store patronage : an Italian perspective
De Cosmo, Lucrezia Maria
;
Piper, Luigi
;
Nataraajan, Rajan
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 430-438
Persistent link: https://www.econbiz.de/10013040673
Saved in:
7
Self-brand values
congruity
and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
8
Don't fall into exquisite poverty : the impact of mismatch between consumers and luxury brands on happiness
Zhang, Jing
;
Chen, Mingliang
;
Xie, Zhaohan
;
Zhuang, Jingyi
- In:
Journal of business research : JBR
151
(
2022
),
pp. 298-309
Persistent link: https://www.econbiz.de/10013459203
Saved in:
9
Understanding potential and repeat visitors' travel intentions : the roles of travel motivations, destination image, and visitor image
congruity
Maghrifani, Dila
;
Liu, Fang
;
Sneddon, Joanne
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10013258970
Saved in:
10
Damned if she does, damned if she doesn't : The interactive effects of gender and agreeableness on performance evaluation
Nandkeolyar, Amit K.
;
Bagger, Jessica
;
Ekkirala, Srinivas
- In:
Journal of business research : JBR
143
(
2022
),
pp. 62-71
Persistent link: https://www.econbiz.de/10013194507
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->