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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management research : the journal of the Iberoamerican Academy of Management"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Internationaler Markteintritt"
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Marketing management
International market entry
116
Internationaler Markteintritt
116
Multinationales Unternehmen
71
Transnational corporation
71
Globalisierung
60
Globalization
60
Auslandsinvestition
40
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Javalgi, Rajshekhar G.
2
Martin, Silvia L.
2
Besharat, Ali
1
Buccieri, Dominic
1
Chen, Yi-Min
1
Ciravegna, Luciano
1
Ding, Yuan
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Guillén, Marta Estrada
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Irún, Beatriz
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Langan, Ryan J.
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Ma, Zhenzhong
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Moliner, Miguel Ángel
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Moore, Christopher
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Ni, Yu-Ting
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Park, Jieun
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Perry, Patsy
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Price, Joseph M.
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Journal of business research : JBR
Management research : the journal of the Iberoamerican Academy of Management
International marketing review
11
International business review : the official journal of the European International Business Academy
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of international marketing
6
Journal of strategic marketing
5
European journal of international management : EJIM
4
The journal of business & industrial marketing
3
Baltic journal of management
2
European journal of marketing : EJM
2
International journal of business and globalisation : IJBG
2
International journal of export marketing
2
International journal of trade and global markets
2
Journal for global business advancement : JGBA
2
Journal for international business and entrepreneurship development
2
Journal of the Academy of Marketing Science
2
MSI reports : working paper series
2
Management decision : MD
2
The international review of retail, distribution and consumer research
2
Academic journal of economic studies
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Administrative Sciences : open access journal
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Betriebswirtschaftliche Forschung und Praxis : BFuP
1
British journal of management : BJM
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DLSU business & economics review
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Die Betriebswirtschaft : DBW
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Entrepreneurship research journal : ERJ
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European Journal of Sustainable Development : EJSD
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European business review : EBR ; the official journal of the International Management Centres, Europe
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European retail research
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Expert journal of business and management
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Global business & economics review
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Global economy journal : GEJ
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Innovation: organization & management : IOM
1
International entrepreneurship and management journal
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International journal of business excellence
1
International journal of economic perspectives : IJEP
1
International journal of entrepreneurship and small business
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International journal of entrepreneurship and small business : IJESB
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Entrepreneurial marketing and reconfiguration towards post-entry performance : moderating effects of market dynamism and entry mode
Buccieri, Dominic
;
Park, Jieun
- In:
Journal of business research : JBR
148
(
2022
),
pp. 89-100
Persistent link: https://www.econbiz.de/10013325454
Saved in:
2
Network market and entrepreneurial orientations as facilitators of international performance in born globals : the mediating role of ambidextrous dynamic capabilities
Monferrer, Diego
;
Moliner, Miguel Ángel
;
Irún, Beatriz
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 430-443
Persistent link: https://www.econbiz.de/10012665803
Saved in:
3
Marketing capabilities and international new venture performance : the mediation role of marketing communication and the moderation effect of technological turbulence
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Ciravegna, …
- In:
Journal of business research : JBR
107
(
2020
),
pp. 25-37
Persistent link: https://www.econbiz.de/10012156665
Saved in:
4
The longitudinal effects of internationalization on firm performance : the moderating role of marketing capability
Wenbin, Sun
;
Price, Joseph M.
;
Ding, Yuan
- In:
Journal of business research : JBR
95
(
2019
),
pp. 326-337
Persistent link: https://www.econbiz.de/10011980110
Saved in:
5
The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie
;
Ma, Zhenzhong
;
Liu, Zhiyang
- In:
Journal of business research : JBR
99
(
2019
),
pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
Saved in:
6
Fashionably late : strategies for competing against a pioneer advantage
Besharat, Ali
;
Langan, Ryan J.
;
Nguyen, Carlin A.
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 718-725
Persistent link: https://www.econbiz.de/10011436239
Saved in:
7
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
8
Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2040-2051
Persistent link: https://www.econbiz.de/10011471672
Saved in:
9
A rational normative model of international expansion : strategic intent perspective, market positions, and founder CEOs/family-successor CEOs
Chen, Yi-Min
;
Liu, Hsin-Hsien
;
Ni, Yu-Ting
;
Wu, Meng-Fen
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1539-1543
Persistent link: https://www.econbiz.de/10011298506
Saved in:
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