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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Technological forecasting & social change : an international journal"
~language:"eng"
~language:"pol"
~subject:"Bibliometrics"
~subject:"Markenimage"
~type:"article"
~type_genre:"Article in journal"
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Markenimage
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4
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Journal of business research : JBR
Management science : journal of the Institute for Operations Research and the Management Sciences
Technological forecasting & social change : an international journal
The journal of brand management : an international journal
351
The journal of product & brand management
312
Journal of retailing and consumer services
255
Research policy : policy, management and economic studies of science, technology and innovation
201
Psychology & marketing
169
Journal of business ethics : JOBE
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Industrial marketing management : the international journal for industrial and high-tech firms
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152
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International journal of hospitality management
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Journal of travel and tourism marketing
131
International journal of production research
128
European journal of marketing : EJM
124
Asia Pacific journal of marketing and logistics
112
International journal of management reviews : IJMR
111
International journal of contemporary hospitality management
108
International journal of consumer studies
107
Journal of management : JOM
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Journal of marketing communications
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Marketing intelligence & planning
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Tourism management perspectives : TMP
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International marketing review
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Journal of marketing management : MM
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of strategic marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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International journal of production economics
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Journal of international consumer marketing
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The journal of consumer marketing
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Journal of hospitality marketing & management
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Journal of marketing
72
Management review quarterly
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Administrative Sciences : open access journal
70
Marketing letters : a journal of research in marketing
70
Journal of global marketing
69
International business review : the official journal of the European International Business Academy
68
Organizational research methods : ORM
68
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ECONIS (ZBW)
1,026
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1
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1,026
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
3
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
4
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
5
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
6
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
7
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
8
Convergences and divergences in sustainable entrepreneurship and social entrepreneurship research : A systematic review and research agenda
Bonfanti, Angelo
;
De Crescenzo, Veronica
;
Simeoni, Francesca
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014535212
Saved in:
9
Cultural bridges in Business : critical review and future directions in cross-cultural B2B relationships
Kittur, Prathamesh
;
Agarwal, Shailja
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-26
Persistent link: https://www.econbiz.de/10014556451
Saved in:
10
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
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