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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Market research handbook"
~subject:"Consumer behaviour"
~subject:"Welt"
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Consumer behaviour
Welt
Market research
109
Marktforschung
109
Konsumentenverhalten
33
Bibliometrics
8
Bibliometrie
8
Marketing
8
USA
7
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Brand management
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Marketingmanagement
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Viswanathan, Madhu
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Rosa, Jose Antonio
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Amato, Christie
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Cui, Charles Chi
1
Daly, Rory
1
Darden, William R.
1
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Demangeot, Catherine
1
Dolnicar, Sara
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Journal of business research : JBR
Market research handbook
Journal of marketing research : JMR
63
Qualitative market research : an international journal
28
International journal of market research : JMRS ; the journal of the Market Research Society
20
Journal of marketing management : MM
20
Marketing letters : a journal of research in marketing
16
Gabler Edition Wissenschaft
15
International journal of market research
15
Journal of retailing and consumer services
15
International journal of wine business research : IJWBR
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of consumer behaviour : an international research review
12
Psychology & marketing
12
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of the Academy of Marketing Science
11
Consumer goods Europe
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
The marketing review
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European Journal of Marketing
9
International journal of consumer studies
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
9
Marketing : ZFP ; journal of research and management
9
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
9
Marketing theory
8
SpringerLink / Bücher
8
Amfiteatru economic : an economic and business research periodical
7
European journal of marketing : EJM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
The journal of brand management : an international journal
7
Discussion paper / Tinbergen Institute
6
European journal of operational research : EJOR
6
Journal of business economics : JBE
6
Journal of consumer research : JCR ; an interdisciplinary journal
6
Journal of fashion marketing and management
6
Qualitative Market Research: An International Journal
6
The international review of retail, distribution and consumer research
6
Cogent business & management
5
European journal of marketing
5
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ECONIS (ZBW)
35
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank
;
Puntoni, Stefano
;
Khodr, AbdulRahman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
Saved in:
3
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
4
Quantifying the effect of eWOM embedded consumer perceptions on sales : an integrated aspect-level sentiment analysis and panel data modeling approach
Singh, Amit
;
Jenamani, Mamata
;
Thakkar, Jitesh J.
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 52-64
Persistent link: https://www.econbiz.de/10013197777
Saved in:
5
Ethical considerations and challenges for using digital ethnography to research vulnerable populations
Thompson, Alex
;
Stringfellow, Lindsay
;
Maclean, Mairi
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 676-683
Persistent link: https://www.econbiz.de/10012493998
Saved in:
6
Within, in-between, out-of-bounds? : locating researcher positionalities in multicultural marketplaces
Kipnis, Eva
;
Bebek, Gaye
;
Bröckerhoff, Aurélie
- In:
Journal of business research : JBR
123
(
2021
),
pp. 401-414
Persistent link: https://www.econbiz.de/10012435338
Saved in:
7
The implicit sensory association test (ISAT) : a measurement approach for sensory perception
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
109
(
2020
),
pp. 236-245
Persistent link: https://www.econbiz.de/10012238054
Saved in:
8
Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.
;
Mehlhose, Clara M.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 172-185
Persistent link: https://www.econbiz.de/10012156733
Saved in:
9
Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
Saved in:
10
Brand addiction : exploring the concept and its definition through an experiential lens
Cui, Charles Chi
;
Mrad, Mona
;
Hogg, Margaret K.
- In:
Journal of business research : JBR
87
(
2018
),
pp. 118-127
Persistent link: https://www.econbiz.de/10011866558
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