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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Бизнес Информ"
~person:"McLean, Graeme J."
~person:"Richard, Marie-Odile"
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Relationship marketing
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Konsumentenverhalten
19
Beziehungsmarketing
6
Internet marketing
6
Online-Marketing
6
Online retailing
5
Online-Handel
5
Brand management
3
China
3
Emotion
3
Markenführung
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Purchase intentions
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Social Web
3
Website
3
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Aufsatz in Zeitschrift
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English
19
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McLean, Graeme J.
Richard, Marie-Odile
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Phau, Ian
13
Bartikowski, Boris
12
Septianto, Felix
12
Sharma, Piyush
12
Filieri, Raffaele
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Roy, Rajat
10
Seo, Yuri
10
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Mattila, Anna S.
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Das, Gopal
8
Melewar, T. C.
8
Merchant, Altaf
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Paul, Justin
7
Roy, Sanjit
7
Wagner, Udo
7
Aiello, Gaetano
6
Balabanis, George
6
Bang, Nguyen
6
Behl, Abhishek
6
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Journal of business research : JBR
Marketing intelligence & planning
Бизнес Информ
Journal of retailing and consumer services
3
Psychology & marketing
3
Technological forecasting & social change : an international journal
2
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of consumer marketing
1
The journal of services marketing
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Tourism management perspectives : TMP
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ECONIS (ZBW)
19
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1
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
2
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
3
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
4
What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Islam, Nazrul
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 288-307
Persistent link: https://www.econbiz.de/10013271400
Saved in:
5
Blending the real world and the virtual world : exploring the role of flow in augmented reality experiences
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Shah, Esta
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 423-436
Persistent link: https://www.econbiz.de/10012420427
Saved in:
6
Alexa, do voice assistants influence consumer brand engagement? : examining the role of AI powered voice assistants in influencing consumer brand engagement
McLean, Graeme J.
;
Osei-Frimpong, Kofi
;
Barhorst, …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 312-328
Persistent link: https://www.econbiz.de/10012493865
Saved in:
7
Examining consumer attitudes towards retailers' m-commerce mobile applications : an initial adoption vs. continuous use perspective
McLean, Graeme J.
;
Osei-Frimpong, Kofi
;
Al-Nabhani, Khalid
- In:
Journal of business research : JBR
106
(
2020
),
pp. 139-157
Persistent link: https://www.econbiz.de/10012158345
Saved in:
8
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
9
Customer coproduction in healthcare service delivery : examining the influencing effects of the social context
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Wilson, Alan M.
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 82-93
Persistent link: https://www.econbiz.de/10012417102
Saved in:
10
Consumption of products from heritage and host cultures : the role of acculturation attitudes and behaviors
Kizgin, Hatice
;
Jamal, Ahmad
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
82
(
2018
),
pp. 320-329
Persistent link: https://www.econbiz.de/10011771903
Saved in:
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