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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Бизнес Информ"
~person:"McLean, Graeme J."
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer preferences"
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Consumer behaviour
Relationship marketing
Social web
Konsumentenverhalten
8
Beziehungsmarketing
6
Augmented reality
2
Brand management
2
Customer experience
2
Customer satisfaction
2
Dienstleistungsqualität
2
Einzelhandel
2
Experiential marketing
2
Internet marketing
2
Kundenzufriedenheit
2
M-commerce
2
Markenführung
2
Mobile Anwendung
2
Mobile Business
2
Mobile application
2
Mobile business
2
Online-Marketing
2
Retail trade
2
Service quality
2
Social Web
2
Virtual reality
2
Virtuelle Realität
2
AR
1
Artificial Intelligence (AI)
1
Artificial intelligence
1
Automated technology
1
B-to-B-Marketing
1
B2B customer experience
1
Brand
1
Brand Engagement
1
Brand attitudes
1
Brand image
1
Business-to-business marketing
1
Consumer Values
1
Consumer brand engagement
1
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Aufsatz in Zeitschrift
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8
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English
8
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McLean, Graeme J.
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Phau, Ian
13
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Sharma, Piyush
12
Richard, Marie-Odile
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Roy, Rajat
10
Septianto, Felix
10
Teng, Lefa
10
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Seo, Yuri
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Das, Gopal
8
Mattila, Anna S.
8
Melewar, T. C.
8
Merchant, Altaf
8
Shukla, Paurav
8
Veloutsou, Cleopatra
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Roy, Sanjit
7
Wagner, Udo
7
Aiello, Gaetano
6
Balabanis, George
6
Bang, Nguyen
6
Behl, Abhishek
6
Dennis, Charles
6
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Journal of business research : JBR
Marketing intelligence & planning
Бизнес Информ
Psychology & marketing
3
Technological forecasting & social change : an international journal
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
8
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1
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
2
What drives me there? : the interplay of socio-psychological gratification and consumer values in social media brand engagement
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Islam, Nazrul
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 288-307
Persistent link: https://www.econbiz.de/10013271400
Saved in:
3
Blending the real world and the virtual world : exploring the role of flow in augmented reality experiences
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Shah, Esta
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 423-436
Persistent link: https://www.econbiz.de/10012420427
Saved in:
4
Alexa, do voice assistants influence consumer brand engagement? : examining the role of AI powered voice assistants in influencing consumer brand engagement
McLean, Graeme J.
;
Osei-Frimpong, Kofi
;
Barhorst, …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 312-328
Persistent link: https://www.econbiz.de/10012493865
Saved in:
5
Examining consumer attitudes towards retailers' m-commerce mobile applications : an initial adoption vs. continuous use perspective
McLean, Graeme J.
;
Osei-Frimpong, Kofi
;
Al-Nabhani, Khalid
- In:
Journal of business research : JBR
106
(
2020
),
pp. 139-157
Persistent link: https://www.econbiz.de/10012158345
Saved in:
6
Customer coproduction in healthcare service delivery : examining the influencing effects of the social context
Osei-Frimpong, Kofi
;
McLean, Graeme J.
;
Wilson, Alan M.
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 82-93
Persistent link: https://www.econbiz.de/10012417102
Saved in:
7
Developing a Mobile Applications Customer Experience Model (MACE) : implications for retailers
McLean, Graeme J.
;
Al-Nabhani, Khalid
;
Wilson, Alan M.
- In:
Journal of business research : JBR
85
(
2018
),
pp. 325-336
Persistent link: https://www.econbiz.de/10011815559
Saved in:
8
Investigating the online customer experience : a B2B perspective
McLean, Graeme J.
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
Saved in:
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