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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Luxusgüter"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Search: subject:"Markenführung"
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Luxusgüter
Markenimage
Marketingmanagement
Brand management
705
Markenführung
705
Consumer behaviour
480
Konsumentenverhalten
480
Brand image
415
Brand
284
Markenartikel
277
Relationship marketing
196
Beziehungsmarketing
195
Social Web
127
Social web
127
B-to-B-Marketing
116
Business-to-business marketing
116
Internet marketing
106
Online-Marketing
106
Lieferantenmanagement
91
Supplier relationship management
91
Luxury goods
80
Marketing management
62
Advertising effects
61
Werbewirkung
61
Social media
47
Customer integration
46
Kundenintegration
46
Brand equity
45
Personality psychology
40
Persönlichkeitspsychologie
40
Branding
39
Advertising
37
Customer satisfaction
37
Kundenzufriedenheit
37
Brand loyalty
34
Corporate reputation
33
Emotion
33
Firmenimage
33
China
31
Werbung
31
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496
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497
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497
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5
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5
Collection of articles of several authors
4
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2
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English
497
Author
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Ko, Eunju
10
Phau, Ian
8
Diamantopoulos, Adamantios
7
Melewar, T. C.
7
Valette-Florence, Pierre
7
Merrilees, Bill
6
Bang, Nguyen
5
Filieri, Raffaele
5
Foroudi, Pantea
5
Gupta, Suraksha
5
Japutra, Arnold
5
Merchant, Altaf
5
Michel, Géraldine
5
Shukla, Paurav
5
Veloutsou, Cleopatra
5
Aiello, Gaetano
4
Augusto, Mário Gomes
4
Christodoulides, George
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Molinillo, Sebastian
4
Pantano, Eleonora
4
Seo, Yuri
4
Voyer, Benjamin G.
4
Wallpach, Sylvia von
4
Arslanagic-Kalajdzic, Maja
3
Davvetas, Vasileios
3
Dennis, Charles
3
Dwivedi, Yogesh Kumar
3
Fastoso, Fernando
3
Guzman, Francisco
3
Halkias, Georgios
3
Hultman, Magnus
3
Kastanakis, Minas
3
Kitchen, Philip J.
3
Koll, Oliver
3
Kumar, Vikas
3
Mandler, Timo
3
Motoki, Kosuke
3
Mühlbacher, Hans
3
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Journal of business research : JBR
Marketing intelligence & planning
The journal of brand management : an international journal
327
The journal of product & brand management
306
Journal of retailing and consumer services
196
Industrial marketing management : the international journal for industrial and high-tech firms
142
European journal of marketing : EJM
90
SpringerLink / Bücher
89
Asia Pacific journal of marketing and logistics
83
Journal of strategic marketing
77
Psychology & marketing
77
Journal of marketing communications
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
International journal of hospitality management
66
The journal of business & industrial marketing
65
Journal of international consumer marketing
53
Marketing letters : a journal of research in marketing
52
International marketing review
51
The IUP journal of brand management : IJBRM
50
Cogent business & management
49
Journal of marketing management : MM
49
Journal of the Academy of Marketing Science
49
Journal of marketing
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
Journal of promotion management : innovations in planning and applied research
47
Journal of global marketing
45
International journal of consumer studies
44
Journal of fashion marketing and management
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
International journal of internet marketing and advertising : IJIMA
43
Journal of promotion management : JPM
43
The journal of consumer marketing
43
Tourism management : research, policies, practice
43
International journal of advertising : the review of marketing communications
42
International journal of retail & distribution management
37
Journal of travel and tourism marketing
37
European journal of marketing
36
Journal of Islamic marketing
34
Qualitative market research : an international journal
34
Springer eBook Collection
34
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ECONIS (ZBW)
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11
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
12
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
13
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
14
Shaping extendibility : the influence of circular versus angular shapes on consumer brand extension evaluation
Wu, Yi
;
Cai, Yuanyuan
;
Zhou, Xiaohan
;
Huang, Xinyi
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014541929
Saved in:
15
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
16
Psychological mechanisms behind access-based luxury brand consumption : empirical investigation from the lens of new ownership paradigm
Kumar, Jitender
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549662
Saved in:
17
An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity : oes consumer personality matter?
Sameeni, Maleeha Shahid
;
Qadeer, Faisal
;
Ahmad, Wasim
; …
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014547899
Saved in:
18
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
19
The thousand faces of beauty : how credible storytelling unlocks disability representation in inclusive luxury fashion branding
Lee, Zoe
;
Sharifah Faridah Syed Alwi
;
Gambetti, Rossella
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014556551
Saved in:
20
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
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