//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Luxusgüter"
~subject:"Markenimage"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenführung"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Luxusgüter
Markenimage
Marketingmanagement
Brand management
683
Markenführung
683
Consumer behaviour
461
Konsumentenverhalten
461
Brand image
402
Brand
275
Markenartikel
268
Relationship marketing
189
Beziehungsmarketing
188
Social Web
125
Social web
125
B-to-B-Marketing
111
Business-to-business marketing
111
Internet marketing
104
Online-Marketing
104
Lieferantenmanagement
86
Supplier relationship management
86
Luxury goods
78
Marketing management
61
Advertising effects
59
Werbewirkung
59
Social media
46
Brand equity
45
Customer integration
45
Kundenintegration
45
Branding
38
Personality psychology
37
Persönlichkeitspsychologie
37
Advertising
36
Customer satisfaction
36
Kundenzufriedenheit
36
Corporate reputation
33
Firmenimage
33
Brand loyalty
32
Emotion
32
China
31
International marketing
30
more ...
less ...
Online availability
All
Undetermined
406
Type of publication
All
Article
481
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
482
Aufsatz in Zeitschrift
482
Conference paper
5
Konferenzbeitrag
5
Collection of articles of several authors
4
Sammelwerk
4
Mehrbändiges Werk
2
Multi-volume publication
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
482
Author
All
Ko, Eunju
10
Phau, Ian
8
Diamantopoulos, Adamantios
7
Melewar, T. C.
7
Valette-Florence, Pierre
7
Merrilees, Bill
6
Bang, Nguyen
5
Foroudi, Pantea
5
Gupta, Suraksha
5
Japutra, Arnold
5
Merchant, Altaf
5
Michel, Géraldine
5
Shukla, Paurav
5
Aiello, Gaetano
4
Augusto, Mário Gomes
4
Christodoulides, George
4
Ekinci, Yuksel
4
Filieri, Raffaele
4
Grohs, Reinhard
4
Molinillo, Sebastian
4
Pantano, Eleonora
4
Seo, Yuri
4
Veloutsou, Cleopatra
4
Voyer, Benjamin G.
4
Wallpach, Sylvia von
4
Arslanagic-Kalajdzic, Maja
3
Davvetas, Vasileios
3
Dennis, Charles
3
Dwivedi, Yogesh Kumar
3
Fastoso, Fernando
3
Guzman, Francisco
3
Halkias, Georgios
3
Hultman, Magnus
3
Kastanakis, Minas
3
Kitchen, Philip J.
3
Koll, Oliver
3
Kumar, Vikas
3
Mandler, Timo
3
Motoki, Kosuke
3
Mühlbacher, Hans
3
more ...
less ...
Published in...
All
Journal of business research : JBR
Marketing intelligence & planning
The journal of brand management : an international journal
327
The journal of product & brand management
306
Journal of retailing and consumer services
196
Industrial marketing management : the international journal for industrial and high-tech firms
139
European journal of marketing : EJM
90
SpringerLink / Bücher
89
Asia Pacific journal of marketing and logistics
83
Psychology & marketing
77
Journal of marketing communications
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
International journal of hospitality management
66
Journal of strategic marketing
66
The journal of business & industrial marketing
65
Journal of international consumer marketing
53
Marketing letters : a journal of research in marketing
52
International marketing review
51
The IUP journal of brand management : IJBRM
50
Journal of marketing management : MM
49
Journal of the Academy of Marketing Science
49
Journal of marketing
48
Cogent business & management
47
Journal of promotion management : innovations in planning and applied research
47
Journal of global marketing
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
International journal of consumer studies
44
Journal of fashion marketing and management
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
International journal of internet marketing and advertising : IJIMA
43
Journal of promotion management : JPM
43
The journal of consumer marketing
43
Tourism management : research, policies, practice
43
International journal of advertising : the review of marketing communications
40
International journal of retail & distribution management
37
Journal of travel and tourism marketing
37
European journal of marketing
36
Journal of Islamic marketing
34
Qualitative market research : an international journal
34
Springer eBook Collection
34
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
482
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
2
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
3
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
4
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
5
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
6
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
7
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
8
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
9
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
10
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->