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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~subject:"Markenführung"
~subject:"Tourism"
~subject:"Ursprungsregeln"
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Search: subject:"Designation of origin"
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Markenführung
Tourism
Ursprungsregeln
Designation of origin
58
Herkunftsbezeichnung
58
Brand image
38
Markenimage
38
Consumer behaviour
33
Konsumentenverhalten
33
Brand management
23
Destination management
13
Destinationsmanagement
13
Rules of origin
12
Tourism marketing
12
Tourismusmarketing
12
Brand
8
Country image
8
Markenartikel
8
China
7
Country of origin
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Tourismus
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Country-of-origin
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Holiday behaviour
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Tourismusregion
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Urlaubsverhalten
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Consumer ethnocentrism
5
Corporate reputation
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International marketing
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Internationales Marketing
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Place marketing
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Standortmarketing
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Brand equity
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Destination image
4
Emerging economies
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National culture
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4
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32
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Bartikowski, Boris
2
Mandler, Timo
2
Ageeva, Elena
1
Avraham, Eli
1
Bartsch, Fabian
1
Bloemer, Johanna M.
1
Borini, Felipe Mendes
1
Bourdin, David
1
Brijs, Kris
1
Carneiro, Jorge Manoel Teixeira
1
Carvalho, Sergio W.
1
Cervera-Taulet, Amparo
1
Chaudhuri, Himadri Roy
1
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1
Davies, Gary
1
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1
Deb, Madhurima
1
Dey, Bidit Lal
1
Diamantopoulos, Adamantios
1
Eid, Riyad
1
Eng, Teck Yong
1
Faria, Flávio Silva
1
Fastoso, Fernando
1
Floriani, Dinorá Eliete
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gbadamosi, Ayantunji
1
Gierl, Heribert
1
Guang, Tian
1
Guercini, Simone
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Gupta, Shashwat
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1
Hamdy, Ahmed
1
Hamzaoui-Essoussi, Leila
1
He, Jianxu
1
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1
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Journal of business research : JBR
Marketing intelligence & planning
International marketing review
25
Journal of international consumer marketing
24
Journal of travel and tourism marketing
21
Journal of global marketing
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
Tourism management : research, policies, practice
15
The journal of product & brand management
14
Tourism analysis : an interdisciplinary tourism & hospitality journal
13
Asia Pacific journal of marketing and logistics
12
The journal of brand management : an international journal
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of international marketing
10
Journal of retailing and consumer services
10
Journal of vacation marketing : an international journal
9
Tourism management perspectives : TMP
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of vacation marketing
8
Journal of destination marketing & management
6
Tourism and hospitality research : THR
6
Australasian marketing journal
5
Corporate reputation review : an international journal
5
Journal of euromarketing
5
Journal of promotion management : JPM
5
Business history
4
International journal of business and globalisation : IJBG
4
International journal of consumer studies
4
International journal of emerging markets
4
Journal for global business advancement : JGBA
4
Journal of Islamic marketing
4
Journal of fashion marketing and management
4
Journal of hospitality and tourism insights
4
Journal of hospitality marketing & management
4
Journal of strategic marketing
4
The journal of consumer marketing
4
Tourism review
4
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
Brand management in emerging markets : theories and practice
3
Central European business review : CEBR
3
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ECONIS (ZBW)
32
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1
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
2
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
3
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
4
Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi
;
Munjal, Surender
;
Borini, Felipe …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
Saved in:
5
The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
6
Millennial Chinese consumers' perceived destination brand value
Luo, Jun
;
Dey, Bidit Lal
;
Yalkin, Cagri
;
Sivarajah, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 655-665
Persistent link: https://www.econbiz.de/10012257666
Saved in:
7
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
8
Nation branding and marketing strategies for combatting tourism crises and stereotypes toward destinations
Avraham, Eli
- In:
Journal of business research : JBR
116
(
2020
),
pp. 711-720
Persistent link: https://www.econbiz.de/10012257673
Saved in:
9
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
10
Tourists' destination image through regional tourism : from supply and demand sides perspectives
Ageeva, Elena
;
Foroudi, Pantea
- In:
Journal of business research : JBR
101
(
2019
),
pp. 334-348
Persistent link: https://www.econbiz.de/10012103279
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