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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Beschwerdemanagement"
~subject:"Kundenzufriedenheit"
~subject:"Werbewirkung"
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Search: subject_exact:"Viral marketing"
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Subject
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Beschwerdemanagement
Kundenzufriedenheit
Werbewirkung
Viral marketing
208
Virales Marketing
208
Consumer behaviour
144
Konsumentenverhalten
144
Social Web
100
Social web
100
Internet marketing
83
Online-Marketing
83
Online retailing
49
Online-Handel
49
Beziehungsmarketing
31
Relationship marketing
31
Social media
25
Customer satisfaction
23
Brand image
22
Markenimage
22
Brand management
21
Markenführung
21
Dienstleistungsqualität
20
Service quality
20
Word-of-mouth
19
E-commerce
17
Electronic Commerce
17
eWOM
17
Personalisierung
16
Personalization
16
Word of mouth
16
Online reviews
14
Complaint management
13
Data Mining
13
Data mining
13
Internet
13
Brand
12
Social network
12
Soziales Netzwerk
12
Emotion
11
Markenartikel
11
Confidence
10
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Online availability
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Undetermined
25
Free
1
Type of publication
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Article
34
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Article in journal
34
Aufsatz in Zeitschrift
34
Language
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English
34
Author
All
Balaji, M. S.
3
Hutzinger, Clemens
2
Salo, Jari
2
Weitzl, Wolfgang
2
Abulaiti, Gulimire
1
Alatalo, Sari
1
Baek, Tae Hyun
1
Barros, Lucia Salmonson Guimarães
1
Baumann, Chris
1
Beheshti, Hooshang M.
1
Biraglia, Alessandro
1
Blut, Markus
1
Bosukonda, Narendra
1
Butori, Raphaëlle
1
Cervera-Taulet, Amparo
1
Chen, Jie
1
Chen, Ruolan
1
Connan Guesquière, Chantal
1
Costa Filho, Murilo Carrazedo
1
Craciun, Georgiana
1
Dahana, Wirawan Dony
1
Devlin, James
1
Dhir, Amandeep
1
Disegna, Marta
1
Einwiller, Sabine A.
1
Enkawa, Takao
1
Espinosa, Jennifer A.
1
Fan, Wenjian
1
Fowler, Kendra
1
Frank, Björn
1
Frennea, Carly
1
Füller, Johann
1
Gebauer, Johannes
1
Gerrath, Maximilian H. E. E.
1
Gonnon, Martin
1
Guitart, Ivan A.
1
Ha, Sejin
1
Han, Kyuhong
1
Harrison-Walker, L. Jean
1
Hervet, Guillaume
1
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Published in...
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Journal of business research : JBR
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
46
International journal of hospitality management
26
Journal of hospitality marketing & management
21
Tourism management : research, policies, practice
17
Journal of travel and tourism marketing
16
International journal of contemporary hospitality management
15
Journal of marketing communications
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Psychology & marketing
14
Cogent business & management
13
European journal of marketing : EJM
12
Journal of advertising research
11
Journal of promotion management : innovations in planning and applied research
11
The journal of services marketing
11
International journal of internet marketing and advertising : IJIMA
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of electronic commerce research : JECR
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Asia Pacific journal of marketing and logistics
8
International journal of advertising : the review of marketing communications
8
Journal of strategic marketing
8
International journal of electronic marketing and retailing : IJEMR
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
The TQM journal : the international review of organizational improvement
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of service management
6
Service business
6
Services marketing quarterly
6
The service industries journal
6
International journal of market research
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of global marketing
5
Journal of internet commerce
5
Journal of marketing management : MM
5
Journal of retailing
5
Electronic commerce research
4
International journal of leisure and tourism marketing : IJLTM
4
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ECONIS (ZBW)
34
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21
Experience management as an innovative approach in emerging Mediterranean destinations
Cervera-Taulet, Amparo
;
Pérez-Cabañero, Carmen
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 536-547
Persistent link: https://www.econbiz.de/10012103470
Saved in:
22
An empirical investigation of the factors motivating Japanese repeat consumers to review their shopping experiences
Moriuchi, Emi
;
Takahashi, Ikuo
- In:
Journal of business research : JBR
82
(
2018
),
pp. 381-390
Persistent link: https://www.econbiz.de/10011771917
Saved in:
23
The determinants of approval of online consumer revenge
Ribeiro, Gisele de Campos
;
Butori, Raphaëlle
;
Le …
- In:
Journal of business research : JBR
88
(
2018
),
pp. 212-221
Persistent link: https://www.econbiz.de/10011869708
Saved in:
24
The effects of online reviews on service expectations : do cultural value orientations matter?
Nath, Prithwiraj
;
Devlin, James
;
Reid, Veronica
- In:
Journal of business research : JBR
90
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011881997
Saved in:
25
Language divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.
;
Roy, Sanjit
;
Lassar, Walfried M.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
Saved in:
26
The effects of marketer- and advocate-initiated online service recovery responses on silent bystanders
Weitzl, Wolfgang
;
Hutzinger, Clemens
- In:
Journal of business research : JBR
80
(
2017
),
pp. 164-175
Persistent link: https://www.econbiz.de/10011771479
Saved in:
27
Achieving tourist loyalty through destination personality, satisfaction, and identification
Hultman, Magnus
;
Skarmeas, Dionysis
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2227-2231
Persistent link: https://www.econbiz.de/10011388292
Saved in:
28
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise
;
Tossan, Vesselina
;
Connan …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
Saved in:
29
Examining the relationship between language divergence and word-of-mouth intentions
Van Vaerenbergh, Yves
;
Holmqvist, Jonas
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1601-1608
Persistent link: https://www.econbiz.de/10010379257
Saved in:
30
The dark and the bright side of co-creation : triggers of member behavior in online innovation communities
Gebauer, Johannes
;
Füller, Johann
;
Pezzei, Roland
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1516-1527
Persistent link: https://www.econbiz.de/10009757047
Saved in:
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