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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing mix decisions : new perspectives and practices"
~subject:"United States"
~subject:"World"
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International marketing
102
Internationales Marketing
102
Consumer behaviour
37
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37
Absatz
29
Marketing management
29
Marketingmanagement
29
Brand management
24
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24
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22
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20
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20
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16
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33
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Laroche, Michel
6
Cleveland, Mark
2
Teng, Lefa
2
Alden, Dana
1
Arenas-Gaitán, Jorge
1
Bartikowski, Boris
1
Cavusgil, S. Tamer
1
Cheetham, Fiona
1
Chen, Qimei
1
Choi, Yung Kyun
1
Cui, Charles Chi
1
Culpan, Refik
1
Elg, Ulf
1
Fornerino, Marianela
1
Gentina, Elodie
1
Ghauri, Pervez N.
1
Gupta, Sunil
1
Henneberg, Stephan
1
Huff, Lenard C.
1
Ibarra-Cantu, Cecilia
1
Javalgi, Rajshekhar G.
1
Jolibert, Alain
1
Kelley, James B.
1
Kumar, V.
1
Kunz, Werner
1
Leischnig, Alexander
1
Licsandru, Tana Cristina
1
Maki, Dennis R.
1
McCutcheon, Georgia
1
Melewar, T. C.
1
Menon, Anil
1
Meredith, Lindsay N.
1
Mikhailitchenko, Andrey
1
Mikhailitchenko, Galina
1
Muratore, Isabelle
1
Naidu, G. M.
1
Naor, Jacob
1
Navarro García, Antonio
1
Obal, Michael
1
Palan, Kay M.
1
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Global Marketing Conference <2012, Seoul>
1
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Journal of business research : JBR
Marketing mix decisions : new perspectives and practices
Journal of global marketing
37
Working paper / National Bureau of Economic Research, Inc.
31
International marketing review
25
Journal of international marketing
24
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
15
SpringerLink / Bücher
12
Handbook of research in international marketing
8
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
8
Europäische Hochschulschriften / 5
7
International marketing ; Vol. 2
7
Journal of international consumer marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Advances in international marketing
6
Discussion paper / Centre for Economic Policy Research
6
NBER working paper series
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of business strategy
5
Journal of political economy
5
NBER Working Paper
5
Strategic management journal
5
The SAGE handbook of international marketing
5
The quarterly journal of economics
5
The review of financial studies
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
American journal of agricultural economics
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Asia Pacific journal of marketing and logistics
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Best practices in international marketing
4
Business horizons
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Faculty & research / Insead : working paper series
4
International business and economics research journal
4
International business review : the official journal of the European International Business Academy
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of advertising research
4
Journal of international food & agribusiness marketing : JIFAM
4
Journal of teaching in international business
4
McGraw-Hill series in marketing
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The review of economics and statistics
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ECONIS (ZBW)
33
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1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
3
Consumer multiculturation in multicultural marketplaces : Mexican immigrants' responses to the global consumer culture construction of Tex-Mex as Mexican food
Ibarra-Cantu, Cecilia
;
Cheetham, Fiona
- In:
Journal of business research : JBR
134
(
2021
),
pp. 70-77
Persistent link: https://www.econbiz.de/10012643498
Saved in:
4
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
5
Net versus combinatory effects of firm and industry antecedents of sales growth
Leischnig, Alexander
;
Henneberg, Stephan
;
Thornton, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3576-3583
Persistent link: https://www.econbiz.de/10011515173
Saved in:
6
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
7
Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Journal of business research : JBR
103
(
2019
),
pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
Saved in:
8
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
9
Cross-cultural differences in uses of online experts
Obal, Michael
;
Kunz, Werner
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
Saved in:
10
Global model of export performance : moderator role of export department
Navarro García, Antonio
;
Arenas-Gaitán, Jorge
; …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1880-1886
Persistent link: https://www.econbiz.de/10011451551
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