//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Store brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenprodukt"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Store brand
Brand
301
Markenartikel
301
Brand management
246
Markenführung
246
Consumer behaviour
241
Konsumentenverhalten
241
Brand image
187
Markenimage
187
Beziehungsmarketing
66
Relationship marketing
66
Luxury goods
39
Luxusgüter
39
Internet marketing
37
Online-Marketing
37
Werbewirkung
32
Social Web
28
Social web
28
Advertising
20
Werbung
20
Brand loyalty
19
Marketing management
18
Marketingmanagement
18
USA
16
United States
16
Brand equity
14
Einzelhandel
13
Markentreue
13
Preismanagement
13
Pricing strategy
13
Retail trade
13
Brand attitude
12
Branding
12
Theorie
12
Theory
12
Experiment
11
Celebrity endorsement
10
Celebrity-Werbung
10
Customer integration
10
Handelsmarke
10
more ...
less ...
Online availability
All
Undetermined
33
Type of publication
All
Article
42
Type of publication (narrower categories)
All
Article in journal
42
Aufsatz in Zeitschrift
42
Conference paper
1
Konferenzbeitrag
1
Language
All
English
42
Author
All
Dwivedi, Yogesh Kumar
2
Foti, Lianne
2
Geuens, Maggie
2
Ghosh, Tathagata
2
Hill, Shawndra
2
Narasimhan, Om
2
Sreejesh, S.
2
Teng, Lefa
2
Arsena, Ashley
1
Bellman, Steven
1
Bernritter, Stefan F.
1
Bogomolova, Svetlana
1
Bravo Velázquez, Alberto
1
Briggs, Elten
1
Cai, Jianfeng
1
Cambier, Fanny
1
Carnevale, Marina
1
Cervellon, Marie-Cécile
1
Chan, Fong Yee
1
Chatzopoulou, Elena
1
Chen, Jack Xinlei
1
Chen, Xinlei
1
Choi, Seung-chan
1
Chu, Kyounghee
1
Cunningham, Isabella
1
Dass, Mayukh
1
Davcik, Nebojsa S.
1
Davtyan, Davit
1
Dens, Nathalie
1
Desai, Preyas S.
1
Dhar, Tirtha
1
Eisingerich, Andreas B
1
Espinosa, Jennifer A.
1
Faria, Rita Tamagnini
1
Fennis, Bob Michaël
1
Fuduric, Morana
1
Geyskens, Inge
1
Giarratana, Marco
1
Gisbergen, Marnix S. van
1
Grohs, Reinhard
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
43
The journal of product & brand management
30
Journal of marketing communications
18
The journal of brand management : an international journal
18
International journal of advertising : the review of marketing communications
15
Journal of promotion management : JPM
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of retail & distribution management
12
Psychology & marketing
12
The international review of retail, distribution and consumer research
11
European journal of operational research : EJOR
10
Journal of retailing
10
Journal of the Academy of Marketing Science
10
Marketing : ZFP ; journal of research and management
10
Marketing letters : a journal of research in marketing
9
The journal of consumer marketing
9
European journal of marketing : EJM
8
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of advertising : official publication of the American Academy of Advertising
7
Asia Pacific journal of marketing and logistics
6
International journal of production economics
6
Journal of advertising research
6
Journal of promotion management : innovations in planning and applied research
6
Report / Marketing Science Institute
6
Transportation research / E : an international journal
6
A master class in brand planning : the timeless works of Stephen King
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing intelligence & planning
5
Report / Marketing Science Institute / Marketing Science Institute
5
Review of industrial organization : RIO
5
Australasian marketing journal
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of food products marketing
4
Journal of global fashion marketing : JGfM
4
more ...
less ...
Source
All
ECONIS (ZBW)
42
Showing
1
-
10
of
42
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
National brand's competition with premium private labels : the role of context-dependent preferences
Choi, Seung-chan
;
Turut, Ozge
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014333347
Saved in:
2
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
3
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
4
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
5
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
6
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
7
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
8
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
9
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
10
The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->