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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~person:"Septianto, Felix"
~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
14
Konsumentenverhalten
14
Emotion
7
Werbewirkung
6
Advertising
5
Luxury goods
4
Luxusgüter
4
Satisfaction
4
Werbung
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Zufriedenheit
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Beziehungsmarketing
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Brand management
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Markenführung
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Relationship marketing
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Cognition
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Happiness
2
Internet marketing
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Kognition
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Online-Marketing
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Psychology of advertising
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Social Web
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Social web
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Werbepsychologie
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Anticounterfeit
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Art infusion
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Attitude functions
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Brand image
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COVID-19
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Certainty
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Conservation
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Septianto, Felix
Choi, Yung Kyun
4
Teng, Lefa
4
Das, Gopal
3
Dens, Nathalie
3
Taylor, Charles Raymond
3
Wagner, Udo
3
Bagozzi, Richard P.
2
Bambauer-Sachse, Silke
2
Bauer, Brittney C.
2
Bigné Alcañiz, J. Enrique
2
Chang, Yaping
2
Cui, Yuanyuan
2
Deitz, George D.
2
Diamantopoulos, Adamantios
2
Dwivedi, Yogesh Kumar
2
Foti, Lianne
2
Ghosh, Tathagata
2
Hopkins, Christopher D.
2
Huhmann, Bruce A.
2
Jang, Sungha
2
Jha, Subhash
2
Jung, Jae Min
2
Kareklas, Ioannis
2
Kim, Alex Jiyoung
2
Liu, Martin J.
2
Lu, Yue
2
Luna, David
2
McKay-Nesbitt, Jane
2
Merchant, Altaf
2
Min, Kyeong Sam
2
Monfort, Abel
2
Northey, Gavin
2
Pelsmacker, Patrick de
2
Pracejus, John W.
2
Smith, Malcolm C.
2
Sreejesh, S.
2
Thomas, Sunil
2
Van Esch, Patrick
2
Yang, Defeng
2
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Journal of business research : JBR
Psychology & marketing
Journal of retailing and consumer services
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
1
International marketing review
1
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ECONIS (ZBW)
6
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1
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
2
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
3
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
4
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
5
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Saved in:
6
The effects of political ideology and message framing on counterfeiting : the mediating role of emotions
Septianto, Felix
;
Northey, Gavin
;
Dolan, Rebecca
- In:
Journal of business research : JBR
99
(
2019
),
pp. 206-214
Persistent link: https://www.econbiz.de/10012023602
Saved in:
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