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~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
124
Business-to-business marketing
124
Lieferantenmanagement
79
Supplier relationship management
79
Relationship marketing
35
Beziehungsmarketing
34
Business-to-Business-Marketing
20
Selling
18
Verkauf
18
Electronic Commerce
16
Salespeople
16
Verkaufspersonal
16
E-commerce
15
Brand management
14
Markenführung
14
Consumer behaviour
13
Konsumentenverhalten
13
Digital platform
11
Digitale Plattform
11
Social Web
11
Social web
11
Brand image
10
Digitalisierung
10
Markenimage
10
B2B
9
Digitization
9
B2B marketing
8
Betriebliche Wertschöpfung
8
Business-to-business
8
Customer value
8
Innovation
8
Kundenwert
8
Value creation
8
Business network
7
Erfolgsfaktor
7
Investitionsgütermarketing
7
Marketing management
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Marketingmanagement
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Online-Marketing
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102
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102
German
26
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Sharma, Piyush
5
Lippold, Dirk
4
Johnston, Wesley J.
3
Kowalkowski, Christian
3
Mora Cortez, Roberto
3
Ammann, Paul
2
Chatterjee, Sharmila C.
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Chung, Henry F. L.
2
D'Alessandro, Steven
2
Dong, Maggie Chuoyan
2
Edwards, John
2
Ehret, Michael
2
Ferguson, Jodie L.
2
Gupta, Aditya
2
Gupta, Shivam
2
Hao, Andy
2
Hartmann, Nathaniel N.
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Hinterhuber, Andreas
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Huang, Ying
2
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2
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2
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Malik, Ashish
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Miles, Morgan P.
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Paul, Justin
2
Raddats, Chris
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Rana, Nripendra P.
2
Schradi, Philipp
2
Seebacher, Uwe G.
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Vrontis, Demetris
2
Xiao, Zhenxin
2
Xu, Shichun
2
Agarwal, Shailja
1
Alexander, Matthew
1
Allison, Lee
1
Almoraish, Ahmed
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Verlag Dr. Kovač
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Johannes Kepler Universität Linz
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Westfälische Wilhelms-Universität Münster
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Journal of business research : JBR
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
essentials
Industrial marketing management : the international journal for industrial and high-tech firms
611
The journal of business & industrial marketing
235
Journal of business-to-business marketing
128
SpringerLink / Bücher
89
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
33
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
127
USB Cologne (EcoSocSci)
1
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21
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
22
Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Gupta, Shivam
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534254
Saved in:
23
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
24
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
25
Lightening the dark side of customer participation : the mitigating role of relationship performance in business-to-business project contexts
Hurtak, Stefan
;
Kashyap, Vishal
;
Ehret, Michael
- In:
Journal of business research : JBR
140
(
2022
),
pp. 220-231
Persistent link: https://www.econbiz.de/10013040733
Saved in:
26
Cognitive computing based ethical principles for improving organisational reputation : a B2B digital marketing perspective
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
141
(
2022
),
pp. 685-701
Persistent link: https://www.econbiz.de/10013168011
Saved in:
27
How does one-sided versus two-sided customer orientation affect B2B platform's innovation : differential effects with top management team status
Liu, Zhiqiang
;
Huang, Yanyi
;
Huang, Ying
;
Song, Yiping
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 619-632
Persistent link: https://www.econbiz.de/10013168084
Saved in:
28
Moving towards digital platforms revolution? : antecedents, determinants and conceptual framework for offline B2B networks
Peruchi, Diego Falcão
;
Pacheco, Diego Augusto de Jesus
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 344-363
Persistent link: https://www.econbiz.de/10013168297
Saved in:
29
Linking B2B sales performance to entrepreneurial self-efficacy, entrepreneurial selling actions
Edwards, John
;
Miles, Morgan P.
;
D'Alessandro, Steven
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 585-593
Persistent link: https://www.econbiz.de/10013168421
Saved in:
30
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
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