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~isPartOf:"Journal of business research : JBR"
~isPartOf:"SpringerLink / Bücher"
~subject:"Deutschland"
~subject:"Direktmarketing"
~subject:"International marketing"
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Deutschland
Direktmarketing
International marketing
Internationales Marketing
144
Consumer behaviour
45
Konsumentenverhalten
45
Brand management
36
Markenführung
36
Globalisierung
29
Marketing management
28
Marketingmanagement
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25
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24
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Laroche, Michel
10
Diamantopoulos, Adamantios
5
Cleveland, Mark
4
Javalgi, Rajshekhar G.
4
Bartikowski, Boris
3
Halkias, Georgios
3
Martin, Silvia L.
3
Navarro García, Antonio
3
Samiee, Saeed
3
Strebinger, Andreas
3
Teng, Lefa
3
Arenas-Gaitán, Jorge
2
Arora, Anshu Saxena
2
Arslanagic-Kalajdzic, Maja
2
Bacouel-Jentjens, Sabine
2
Boso, Nathaniel
2
Brettel, Malte
2
Cardinali, Silvio
2
Cedrola, Elena
2
Craig, C. S.
2
Douglas, Susan P.
2
Engelen, Andreas
2
Hesse, Jürgen
2
Jebarajakirthy, Charles
2
Ko, Eunju
2
Krafft, Manfred
2
Micevski, Milena
2
Peters, Kay
2
Rey-Moreno, Manuel
2
Rinas, Diane
2
Rondán-Cataluña, F. Javier
2
Schaffmeister, Niklas
2
Sharma, Piyush
2
Sternad, Dietmar
2
Wagner, Udo
2
Walsh, Gianfranco
2
Adeola, Ogechi
1
Agarwal, James
1
Ahammad, Mohammad F.
1
Aiello, Gaetano
1
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Global Marketing Conference <2012, Seoul>
1
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Journal of business research : JBR
SpringerLink / Bücher
International marketing review
140
Journal of international marketing
121
Journal of global marketing
111
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
37
Europäische Hochschulschriften / 5
37
Journal of international consumer marketing
34
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of the Academy of Marketing Science
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Gabler Edition Wissenschaft
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
Springer eBook Collection
14
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
141
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1
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10
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141
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1
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Saved in:
2
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
3
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
Saved in:
4
The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
Saved in:
5
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
6
A contingency-based approach to the nexus between international strategic brand management and export performance
Pyper, Keith
;
Doherty, Anne Marie
;
Gounaris, Spiros
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 472-488
Persistent link: https://www.econbiz.de/10013325508
Saved in:
7
Articulatory global branding : generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Journal of business research : JBR
149
(
2022
),
pp. 231-239
Persistent link: https://www.econbiz.de/10013325591
Saved in:
8
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
9
Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul
;
Nath, Prithwiraj
;
Ahammad, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
Saved in:
10
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
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