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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Strategic finance : leadership strategies in accountants and financial professionals"
~isPartOf:"Technovation : the international journal of technological innovation, entrepreneurship and technology management"
~source:"econis"
~subject:"Markenimage"
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Markenimage
Innovation
1,274
Innovation management
974
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973
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920
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920
Relationship marketing
655
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653
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Diamantopoulos, Adamantios
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Melewar, T. C.
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Arslanagic-Kalajdzic, Maja
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Augusto, Mário Gomes
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Journal of business research : JBR
Strategic finance : leadership strategies in accountants and financial professionals
Technovation : the international journal of technological innovation, entrepreneurship and technology management
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
180
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
87
European journal of marketing : EJM
85
Asia Pacific journal of marketing and logistics
83
Psychology & marketing
80
International journal of hospitality management
79
SpringerLink / Bücher
71
Journal of marketing communications
70
Marketing intelligence & planning
68
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
66
Industrial marketing management : the international journal for industrial and high-tech firms
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of strategic marketing
63
Journal of marketing management : MM
62
Cogent business & management
58
Journal of fashion marketing and management
54
Journal of international consumer marketing
53
The IUP journal of brand management : IJBRM
53
Marketing letters : a journal of research in marketing
52
Journal of promotion management : innovations in planning and applied research
51
Journal of marketing
47
Journal of promotion management : JPM
47
International marketing review
46
Journal of global marketing
46
Tourism management perspectives : TMP
46
Journal of the Academy of Marketing Science
44
The journal of consumer marketing
44
International journal of consumer studies
43
International journal of internet marketing and advertising : IJIMA
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of hospitality marketing & management
42
Journal of Islamic marketing
38
European journal of marketing
37
Marketing : ZFP ; journal of research and management
37
International journal of contemporary hospitality management
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
35
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ECONIS (ZBW)
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1
Anthropomorphic brand
management
: an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
2
Territorial brand
management
: beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
3
Multi-sensory sculpting (MSS) : eliciting embodied brand
knowledge
via multi-sensory metaphors
Wallpach, Sylvia von
;
Kreuzer, Maria
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1325-1331
Persistent link: https://www.econbiz.de/10009756013
Saved in:
4
The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty
Jung, Jin Ho
;
Yoo, Jay Jaewon
;
Arnold, Todd J.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 362-372
Persistent link: https://www.econbiz.de/10012420421
Saved in:
5
Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
Saved in:
6
Antecedents of franchise strategy and performance
Wu, Chih-Wen
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1581-1588
Persistent link: https://www.econbiz.de/10011298492
Saved in:
7
Brand
management
in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
Saved in:
8
Sponsorship effects of brand
management
: the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
9
Analyzing destination branding and image from online sources : a web content mining approach
Költringer, Clemens
;
Dickinger, Astrid
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1836-1843
Persistent link: https://www.econbiz.de/10011384132
Saved in:
10
The effect of verbal brand personification on consumer evaluation in advertising : internal and external personification
Chu, Kyounghee
;
Lee, Do-Hee
;
Kim, Ji Yoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 472-480
Persistent link: https://www.econbiz.de/10012023689
Saved in:
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