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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim"
~person:"Foroudi, Pantea"
~person:"Homburg, Christian"
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Brand management
8
Markenführung
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7
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Kundenorientierung
5
Brand
4
Consumer behaviour
4
Dienstleistung
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Innovationsmanagement
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Foroudi, Pantea
Homburg, Christian
Bauer, Hans H.
41
Ko, Eunju
21
Sharma, Piyush
21
Parida, Vinit
20
Vrontis, Demetris
20
Pereira, Vijay
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Huarng, Kun-Huang
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Kraus, Sascha
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Bouncken, Ricarda B.
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Gupta, Suraksha
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Malik, Ashish
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Chebat, Jean-Charles
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Melewar, T. C.
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Veloutsou, Cleopatra
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Wincent, Joakim
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Budhwar, Pawan S.
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Gustafsson, Anders
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Huber, Frank
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Laroche, Michel
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Chatterjee, Sheshadri
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Chaudhuri, Ranjan
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Diamantopoulos, Adamantios
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9
Balaji, M. S.
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Journal of business research : JBR
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
Management Know-how
39
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
27
Reihe: Management-Know-how / M : praxisnah und aktuell
21
Journal of marketing
15
Journal of the Academy of Marketing Science
15
Lehrbuch
13
Marketing : ZFP ; journal of research and management
13
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
11
Building corporate identity, image and reputation in the digital era
9
Die Betriebswirtschaft : DBW
9
Journal of business economics : JBE
9
Qualitative Market Research: An International Journal
9
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
8
International journal of hospitality management
7
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
7
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
6
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
5
International Journal of Contemporary Hospitality Management
5
Research
5
Wissenschaft & Praxis
5
Working paper / Universität Mainz, Lehrstuhl für Betriebswirtschaftslehre und Marketing
5
Corporate reputation review
4
Gabler Edition Wissenschaft
4
IO-Management
4
International journal of contemporary hospitality management
4
SpringerLink / Bücher
4
Gabler-Lehrbuch
3
Harvard-Business-Manager : das Wissen der Besten
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Product Innovation Management
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Series: Management know-how / M
3
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
3
Cogent Business & Management
2
Cogent business & management
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
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USB Cologne (EcoSocSci)
27
ECONIS (ZBW)
14
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1
A configurational perspective on key account
management
Homburg, Christian
;
Workman, John P.
;
Jensen, Ove
-
2002
Persistent link: https://www.econbiz.de/10004802566
Saved in:
2
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
3
A brief history of service innovation : the evolution of past, present, and future of service innovation
Marvi, Reza
;
Mahavarpour, Nasrin
;
Foroudi, Pantea
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014299256
Saved in:
4
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
5
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
6
Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Saved in:
7
Is the more always better? : a comparative study of internal and external integration practices in new product and new service development
Homburg, Christian
;
Kuehnl, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1360-1367
Persistent link: https://www.econbiz.de/10010379345
Saved in:
8
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
9
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
10
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
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