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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann"
~person:"Cavusgil, Erin"
~person:"Ko, Eunju"
~person:"Meyer, Anton"
~subject:"Consumer behaviour"
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Consumer behaviour
Beziehungsmarketing
13
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13
Konsumentenverhalten
5
Brand management
4
Customer value
4
Kundenwert
4
Markenführung
4
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Luxury goods
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Cavusgil, Erin
Ko, Eunju
Meyer, Anton
Balaji, M. S.
6
Roy, Sanjit
6
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5
Veloutsou, Cleopatra
5
Chebat, Jean-Charles
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Aiello, Gaetano
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Kim, Kyung Hoon
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Pedeliento, Giuseppe
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Journal of business research : JBR
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of service management
2
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the quarterly review of marketing communications
1
Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series
1
Kongressband
1
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ECONIS (ZBW)
5
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1
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
2
The impact of demographic similarity on customers in a service setting
Cavusgil, Erin
;
Yayla, Serdar
;
Kutlubay, Omer Cem
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 145-160
Persistent link: https://www.econbiz.de/10013194162
Saved in:
3
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
4
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
5
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
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