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~isPartOf:"Journal of business research : JBR"
~language:"afr"
~language:"ces"
~language:"eng"
~language:"kor"
~language:"pol"
~subject:"Relationship marketing"
~type:"article"
~type_genre:"Article in journal"
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Relationship marketing
Consumer behaviour
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677
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Journal of business research : JBR
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
396
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
189
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Journal of the Academy of Marketing Science
164
Journal of strategic marketing
156
International journal of electronic customer relationship management : IJECRM
139
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
116
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
106
Journal of service management
105
Journal of retailing
102
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
99
The journal of brand management : an international journal
99
Psychology & marketing
96
European journal of marketing : EJM
95
Services marketing quarterly
90
The international journal of bank marketing : IJBM
83
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
83
Journal of marketing management : MM
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Service business
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
69
Business horizons
68
International journal of retail & distribution management
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
European journal of operational research : EJOR
65
The international review of retail, distribution and consumer research
65
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ECONIS (ZBW)
618
Showing
1
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10
of
618
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1
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
2
Bridging employee engagement and customer engagement in a service context
Qi, Ji
;
Wang, Sijun
;
Hall, Kristina K. Lindsey
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014294839
Saved in:
3
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
4
Cross-industrial study on satisfaction-commitment-PWOM linkage : the role of competition, consumption visibility, and service relationship
Sakiyama, Ryo
;
Dahana, Wirawan Dony
;
Baumann, Chris
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014299258
Saved in:
5
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
6
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
7
Customer responses to service providers' touch : a meta-analysis
Saleh, Amin
;
Zmich, Louis J.
;
Babin, Barry J.
;
Darrat, …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014380328
Saved in:
8
Customer-centered data power : sensing and responding capability in big data analytics
Tseng, Hsiao-Ting
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014281085
Saved in:
9
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
10
Do employee orientation and societal orientation matter in the customer orientation : performance link?
Lee, Ruby
;
Wei, Susan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014288110
Saved in:
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