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~isPartOf:"Journal of business research : JBR"
~language:"bos"
~language:"bul"
~language:"eng"
~language:"spa"
~person:"McAleer, Michael"
~person:"Merchant, Altaf"
~person:"Nayga, Rodolfo M."
~person:"Phau, Ian"
~person:"Xuan Vinh Vo"
~subject:"Advertising"
~subject:"Börsenkurs"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~subject:"Wirtschaftswachstum"
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Advertising
Börsenkurs
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Consumer behaviour
13
Brand management
11
Markenführung
11
Brand
7
Brand image
7
Markenartikel
7
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7
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5
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5
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McAleer, Michael
Merchant, Altaf
Nayga, Rodolfo M.
Phau, Ian
Xuan Vinh Vo
Laroche, Michel
28
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
13
Filieri, Raffaele
12
Richard, Marie-Odile
12
Dwivedi, Yogesh Kumar
11
Septianto, Felix
11
Teng, Lefa
11
Balaji, M. S.
10
Seo, Yuri
10
Chebat, Jean-Charles
9
Choi, Jeonghye
9
Kukar-Kinney, Monika
9
Shukla, Paurav
9
Spielmann, Nathalie
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Huarng, Kun-Huang
8
Mattila, Anna S.
8
Melewar, T. C.
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Dennis, Charles
7
Donthu, Naveen
7
Ford, John B.
7
Foroudi, Pantea
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
McLean, Graeme J.
7
Oghazi, Pejvak
7
Paul, Justin
7
Roy, Rajat
7
Roy, Sanjit
7
Sharma, Piyush
7
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Journal of business research : JBR
Econometric Institute research papers
80
Discussion paper / Tinbergen Institute
60
Working paper
43
The North American journal of economics and finance : a journal of financial economics studies
14
Econometric reviews
13
Food policy : economics planning and politics of food and agriculture
10
Tinbergen Institute Discussion Paper
10
Applied economics
9
International review of economics & finance : IREF
9
Journal of econometrics
9
Marketing intelligence & planning
9
Journal of promotion management : JPM
8
Journal of fashion marketing and management
7
School of Accounting, Finance and Economics & FEMARC working paper series
7
Energy economics
6
European review of agricultural economics : ERAE
6
Journal of risk and financial management : JRFM
6
Agricultural economics : the journal of the International Association of Agricultural Economists
5
American journal of agricultural economics
5
Applied economic perspectives and policy
5
International review of financial analysis
5
Journal of international consumer marketing
5
Canadian journal of agricultural economics : CJAE
4
Finance research letters
4
Journal of economic behavior & organization : JEBO
4
Q open : a journal of agricultural, climate, environmental, food, resource, and rural development economics
4
Research in international business and finance
4
The journal of brand management : an international journal
4
Agribusiness : an internat. journal
3
Asian economic journal : journal of the East Asian Economic Association
3
Australasian marketing journal
3
Borsa Istanbul Review
3
Cogent economics & finance
3
Econometrics : open access journal
3
Economics letters
3
European review of agricultural economics
3
International journal of emerging markets
3
Journal of behavioral and experimental economics
3
Journal of multinational financial management
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ECONIS (ZBW)
15
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1
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15
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1
The development and validation of a Chinese American affiliation scale
Harrison, Kristina
;
Ford, John B.
;
Karande, Kiran
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 331-345
Persistent link: https://www.econbiz.de/10013194543
Saved in:
2
Why and when is older better? : the role of brand heritage and of the product category in the evaluation of brand longevity
Pecot, Fabien
;
Merchant, Altaf
- In:
Journal of business research : JBR
140
(
2022
),
pp. 533-545
Persistent link: https://www.econbiz.de/10013040681
Saved in:
3
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
4
A decade (2008-2019) of advertising research productivity : a bibliometric review
Ford, John B.
;
Bezbaruah, Subhalakshmi
;
Mukherji, Prokriti
- In:
Journal of business research : JBR
136
(
2021
),
pp. 137-163
Persistent link: https://www.econbiz.de/10012663198
Saved in:
5
Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang
;
Garrett, Tony C.
;
Phau, Ian
;
Zheng, Bing
- In:
Journal of business research : JBR
117
(
2020
),
pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
Saved in:
6
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha
;
Merchant, Altaf
;
Roy, Subhadip
;
Ford, John B.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
Saved in:
7
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
8
The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.
;
Merchant, Altaf
;
Bartier, Anne-Laure
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
Saved in:
9
Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Tseng, …
- In:
Journal of business research : JBR
81
(
2017
),
pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
Saved in:
10
Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money
Merchant, Altaf
;
Rose, Gregory
;
Martin, Drew
;
Choi, Sunmee
- In:
Journal of business research : JBR
74
(
2017
),
pp. 113-119
Persistent link: https://www.econbiz.de/10011675412
Saved in:
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