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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"fra"
~subject:"Beziehungsmarketing"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Interview"
~type_genre:"Lehrbuch"
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Beziehungsmarketing
Consumer behaviour
1,963
Konsumentenverhalten
1,963
Innovation
838
Firm performance
696
Unternehmenserfolg
696
Relationship marketing
645
Brand management
600
Markenführung
600
Innovation management
554
Innovationsmanagement
553
Brand image
485
Markenimage
485
Social Web
452
Social web
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Corporate social responsibility
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Ko, Eunju
8
Balaji, M. S.
7
Kim, Kyung Hoon
7
Roy, Sanjit
6
McLean, Graeme J.
5
Veloutsou, Cleopatra
5
Agnihotri, Raj
4
Akter, Shahriar
4
Babin, Barry J.
4
Gupta, Suraksha
4
Gustafsson, Anders
4
Mandler, Timo
4
Noble, Stephanie M.
4
Sharma, Piyush
4
Valette-Florence, Pierre
4
Wünderlich, Nancy V.
4
Aiello, Gaetano
3
Andreini, Daniela
3
Bartikowski, Boris
3
Black, Iain
3
Cavusgil, Erin
3
Chang, Woojung
3
Chebat, Jean-Charles
3
Filieri, Raffaele
3
Garrett, Tony C.
3
Gupta, Shivam
3
Harrigan, Paul
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Johnson, Lester W.
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Kukar-Kinney, Monika
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Leischnig, Alexander
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Lervik-Olsen, Line
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Mattila, Anna S.
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Naudé, Peter
3
Oghazi, Pejvak
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Osei-Frimpong, Kofi
3
Pedeliento, Giuseppe
3
Prentice, Catherine
3
Raddats, Chris
3
Rapp, Adam
3
Roy, Rajat
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Journal of business research : JBR
Journal of retailing and consumer services
581
Industrial marketing management : the international journal for industrial and high-tech firms
404
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
186
The service industries journal
186
Journal of the Academy of Marketing Science
170
Journal of strategic marketing
164
International journal of electronic customer relationship management : IJECRM
139
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
116
Journal of hospitality marketing & management
115
Tourism management : research, policies, practice
111
The journal of product & brand management
110
Asia Pacific journal of marketing and logistics
106
Journal of service management
105
The journal of brand management : an international journal
105
Cogent business & management
102
Journal of retailing
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
Psychology & marketing
97
European journal of marketing : EJM
95
Services marketing quarterly
94
The international journal of bank marketing : IJBM
83
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
83
Journal of marketing management : MM
80
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
77
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
69
Business horizons
68
International journal of retail & distribution management
68
European journal of operational research : EJOR
66
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
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ECONIS (ZBW)
643
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1
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643
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1
Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Leung, Eric Ka Ho
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
Saved in:
2
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
3
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
4
Curbing customer-to-customer misbehavior contagion in the sharing economy
Danatzis, Ilias
;
Möller-Herm, Jana
;
Herm, Steffen
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014547914
Saved in:
5
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
6
Customer journey partitioning : a customer-centric conceptualization beyond stages and touchpoints
Reitsamer, Bernd
;
Becker, Larissa
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014556546
Saved in:
7
Customer misbehavior and service providers' risk perception in the sharing economy
Roßmannek, Oliver
;
David, Natalie
;
Schramm-Klein, Hanna
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535217
Saved in:
8
Customer misbehavior in access-based mobility services : an examination of prevention strategies
Pieper, Nadine
;
Woisetschläger, David
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014541887
Saved in:
9
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
10
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
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