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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"spa"
~person:"Balaji, M. S."
~person:"Beatty, Sharon E."
~person:"Diamantopoulos, Adamantios"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Indien"
~subject:"Internationales Marketing"
~type_genre:"Article in journal"
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Beziehungsmarketing
Consumer behaviour
Indien
Internationales Marketing
Konsumentenverhalten
49
Relationship marketing
20
Brand image
19
Markenimage
19
Brand management
17
Markenführung
17
Bibliometrics
11
Bibliometrie
11
Dienstleistungsqualität
11
Service quality
11
Customer satisfaction
9
Kundenzufriedenheit
9
Brand
8
Markenartikel
7
Viral marketing
7
Virales Marketing
7
Beschwerdemanagement
6
Complaint management
6
Designation of origin
6
Digitalisierung
6
Digitization
6
Herkunftsbezeichnung
6
International marketing
6
Personality psychology
5
Persönlichkeitspsychologie
5
Advertising effects
4
Consumer behavior
4
E-commerce
4
Einzelhandel
4
Electronic Commerce
4
Retail trade
4
Satisfaction
4
Systematic literature review
4
Werbewirkung
4
Branding
3
Consumer-brand identification
3
Corporate reputation
3
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Undetermined
39
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Article
53
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1
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Aufsatz in Zeitschrift
54
Collection of articles of several authors
1
Sammelwerk
1
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English
Spanish
Author
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Balaji, M. S.
Beatty, Sharon E.
Diamantopoulos, Adamantios
Mattila, Anna S.
Paul, Justin
Roy, Sanjit
Laroche, Michel
31
Ko, Eunju
26
Cleveland, Mark
16
Valette-Florence, Pierre
16
Bartikowski, Boris
14
Richard, Marie-Odile
13
Sharma, Piyush
12
Dwivedi, Yogesh Kumar
11
Kim, Kyung Hoon
11
Pereira, Vijay
11
Teng, Lefa
11
Chebat, Jean-Charles
10
Kukar-Kinney, Monika
10
Filieri, Raffaele
9
Merchant, Altaf
9
Oghazi, Pejvak
9
Seo, Yuri
9
Septianto, Felix
9
Shukla, Paurav
9
Arslanagic-Kalajdzic, Maja
8
Behl, Abhishek
8
Choi, Jeonghye
8
Geuens, Maggie
8
Gupta, Suraksha
8
Melewar, T. C.
8
Veloutsou, Cleopatra
8
Wagner, Udo
8
Walsh, Gianfranco
8
Yang, Zhiyong
8
Babin, Barry J.
7
Cornwell, T. Bettina
7
Liu, Martin J.
7
Malik, Ashish
7
McLean, Graeme J.
7
Micevski, Milena
7
Roy, Rajat
7
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Journal of business research : JBR
International journal of hospitality management
32
Journal of retailing and consumer services
20
Journal of international marketing
14
The journal of services marketing
13
Journal of strategic marketing
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of service research : JSR
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Cornell hospitality quarterly : CQ
6
Journal of hospitality marketing & management
6
International journal of contemporary hospitality management
5
International marketing review
5
Journal of marketing theory and practice
5
European journal of marketing
4
International journal of consumer studies
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of service management
4
Technological forecasting & social change : an international journal
4
The Cornell hospitality quarterly
4
British journal of management
3
Business strategy and the environment
3
European journal of marketing : EJM
3
European management journal
3
International journal of market research
3
Journal of retailing
3
Journal of service research
3
Psychology & marketing
3
The international journal of bank marketing : IJBM
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
British journal of management : BJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of global marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
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ECONIS (ZBW)
54
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1
Causal complexity of sustainable consumption : unveiling the equifinal causes of purchase intentions of plant-based meat alternatives
Bhattacharyya, Jishnu
;
Balaji, M. S.
;
Jiang, Yangyang
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534237
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
4
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
Saved in:
5
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
6
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
7
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
8
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
9
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
Saved in:
10
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
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