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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~subject:"SME"
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Markenartikel
Marketingmanagement
SME
Consumer behaviour
857
Konsumentenverhalten
857
Relationship marketing
649
Beziehungsmarketing
647
Innovation
636
Brand management
602
Markenführung
602
Innovation management
556
Innovationsmanagement
555
Firm performance
422
Unternehmenserfolg
422
Brand image
395
Markenimage
395
Corporate social responsibility
348
Corporate Social Responsibility
346
Marketing management
323
Strategic management
285
Strategisches Management
285
Lieferantenmanagement
267
Supplier relationship management
267
Knowledge management
264
Wissensmanagement
264
Brand
255
Knowledge transfer
222
Social Web
222
Social web
222
Wissenstransfer
222
Customer satisfaction
215
Kundenzufriedenheit
215
Managers
184
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182
Organisatorischer Wandel
170
Organizational change
170
Dienstleistungsqualität
168
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168
KMU
166
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Ko, Eunju
12
Laroche, Michel
6
Sharma, Piyush
6
Gupta, Suraksha
5
Shukla, Paurav
5
Adomako, Samuel
4
Christodoulides, George
4
Diamantopoulos, Adamantios
4
Foroudi, Pantea
4
Kim, Juran
4
Kim, Kyung Hoon
4
Kraus, Sascha
4
Martin, Silvia L.
4
McDowell, William C.
4
Melewar, T. C.
4
Parida, Vinit
4
Phau, Ian
4
Salo, Jari
4
Sivakumar, K.
4
Valette-Florence, Pierre
4
Wincent, Joakim
4
Zahoor, Nadia
4
Zhou, Kevin Zheng
4
Amankwah-Amoah, Joseph
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balmer, John M.T.
3
Calantone, Roger J.
3
Czinkota, Michael R.
3
Davvetas, Vasileios
3
Donthu, Naveen
3
Dwivedi, Yogesh Kumar
3
Geho, Patrick R.
3
Gerrath, Maximilian H. E. E.
3
Grohs, Reinhard
3
Guzman, Francisco
3
Javalgi, Rajshekhar G.
3
Kim, Sang Jin
3
Koll, Oliver
3
Lim, Weng Marc
3
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
325
The journal of brand management : an international journal
296
Journal of strategic marketing
231
Journal of retailing and consumer services
222
The journal of product & brand management
217
European journal of marketing : EJM
181
Journal of marketing management : MM
149
The journal of business & industrial marketing
147
Journal of the Academy of Marketing Science
143
Journal of marketing communications
133
Journal of marketing
125
Marketing intelligence & planning
123
Cogent business & management
122
International journal of entrepreneurship and small business
111
Journal of small business and enterprise development
111
SpringerLink / Bücher
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
108
Small business economics : an entrepreneurship journal
101
Technological forecasting & social change : an international journal
101
International journal of innovation management
99
Asia Pacific journal of marketing and logistics
95
Journal of business ethics : JOBE
95
Psychology & marketing
87
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
85
European research studies
83
International small business journal : researching entrepreneurship
81
Springer eBook Collection
80
Journal of open innovation : technology, market, and complexity
79
Business horizons
78
International marketing review
78
International journal of production economics
74
Management science : journal of the Institute for Operations Research and the Management Sciences
71
International journal of hospitality management
69
Marketing letters : a journal of research in marketing
69
Business strategy and the environment
68
Journal of global marketing
67
International journal of technology management : IJTM
65
Management decision : MD
64
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
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ECONIS (ZBW)
696
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1
Alliance
management
capability and SMEs' international expansion : the role of innovation pathways
Al-Tabbaa, Omar
;
Zahoor, Nadia
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014536193
Saved in:
2
Dynamic strategic marketing planning : the paradox of concurrently reconfiguring and implementing strategic marketing planning
Theoharakis, Vasilis
;
Zheng, Yuyan
;
Zhang, Long
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014548081
Saved in:
3
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
4
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
5
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
6
Global supply chains risks and COVID-19 : supply chain structure as a mitigating strategy for small and medium-sized enterprises
Gurbuz, Mustafa Cagri
;
Yurt, Oznur
;
Ozdemir, Sena
; …
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492793
Saved in:
7
Effect of eco-innovation on green supply chain
management
, circular economy capability, and performance of small and medium enterprises
Bag, Surajit
;
Dhamija, Pavitra
;
Bryde, David J.
;
Singh, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 60-72
Persistent link: https://www.econbiz.de/10013168037
Saved in:
8
Building organizational resilience, innovation through resource-based
management
initiatives, organizational learning and environmental dynamism
Do, Hoa
;
Budhwar, Pawan S.
;
Shipton, Helen
;
Nguyen, Hai-Dang
- In:
Journal of business research : JBR
141
(
2022
),
pp. 808-821
Persistent link: https://www.econbiz.de/10013168075
Saved in:
9
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
10
Product-service systems and circular supply chain practices in UK SMEs : the moderating effect of internal environmental orientation
Kühl, Carl
;
Bourlakis, Michael
;
Aktas, Emel
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 155-165
Persistent link: https://www.econbiz.de/10013271386
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