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~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Search: subject:"Management"
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Subject
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Markenartikel
Consumer behaviour
856
Konsumentenverhalten
856
Relationship marketing
646
Beziehungsmarketing
644
Innovation
636
Brand management
602
Markenführung
602
Innovation management
556
Innovationsmanagement
555
Firm performance
421
Unternehmenserfolg
421
Brand image
395
Markenimage
395
Corporate social responsibility
348
Corporate Social Responsibility
346
Marketing management
322
Marketingmanagement
322
Strategic management
284
Strategisches Management
284
Lieferantenmanagement
266
Supplier relationship management
266
Knowledge management
264
Wissensmanagement
264
Brand
255
Knowledge transfer
222
Social Web
222
Social web
222
Wissenstransfer
222
Customer satisfaction
215
Kundenzufriedenheit
215
Managers
183
Führungskräfte
181
Organisatorischer Wandel
169
Organizational change
169
Dienstleistungsqualität
168
Service quality
168
KMU
166
SME
166
Führungsstil
165
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Free
6
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Article
248
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Article in journal
Aufsatz in Zeitschrift
248
Conference paper
3
Konferenzbeitrag
3
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English
Author
All
Ko, Eunju
5
Christodoulides, George
4
Diamantopoulos, Adamantios
4
Foroudi, Pantea
4
Gupta, Suraksha
4
Phau, Ian
4
Shukla, Paurav
4
Valette-Florence, Pierre
4
Augusto, Mário Gomes
3
Davvetas, Vasileios
3
Grohs, Reinhard
3
Koll, Oliver
3
Melewar, T. C.
3
Merchant, Altaf
3
Michel, Géraldine
3
Motoki, Kosuke
3
Salo, Jari
3
Teck Ming Tan
3
Torres, Pedro M.
3
Veloutsou, Cleopatra
3
Andreini, Daniela
2
Arslanagic-Kalajdzic, Maja
2
Astakhova, Marina
2
Azar, Salim L.
2
Bogomolova, Svetlana
2
Chen, Qimei
2
Cottam, Susan
2
Czinkota, Michael R.
2
Dass, Mayukh
2
Dawes, John
2
De Chernatony, Leslie
2
Donthu, Naveen
2
Dwivedi, Yogesh Kumar
2
Espinosa, Jennifer A.
2
Ewing, Michael
2
Fetscherin, Marc
2
Filieri, Raffaele
2
Foti, Lianne
2
Gerrath, Maximilian H. E. E.
2
Ghosh, Tathagata
2
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Published in...
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Journal of business research : JBR
The journal of brand management : an international journal
247
The journal of product & brand management
191
Journal of retailing and consumer services
145
European journal of marketing : EJM
60
Psychology & marketing
51
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Journal of strategic marketing
38
Marketing intelligence & planning
37
Journal of marketing communications
33
Journal of the Academy of Marketing Science
32
Marketing letters : a journal of research in marketing
32
Journal of marketing
31
The journal of consumer marketing
31
International journal of hospitality management
30
European journal of marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of fashion marketing and management
27
Business horizons
26
International journal of consumer studies
26
Journal of promotion management : innovations in planning and applied research
26
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Journal of marketing management : MM
24
Cogent business & management
23
International journal of advertising : the review of marketing communications
23
The IUP journal of brand management : IJBRM
23
International journal of market research
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
Journal of global marketing
22
International marketing review
21
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of retailing
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of international marketing
19
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ECONIS (ZBW)
248
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248
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1
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
2
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
3
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
4
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
5
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
6
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
7
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
8
Types of consumer-brand relationships : a systematic review and future research agenda
Alvarez, Claudio
;
David, Meredith E.
;
George, Morris
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294797
Saved in:
9
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
10
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
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