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~isPartOf:"Journal of business research : JBR"
~person:"Aiello, Gaetano"
~person:"Pelsmacker, Patrick de"
~person:"Valette-Florence, Pierre"
~subject:"Consumer behaviour"
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Consumer behaviour
Brand management
14
Markenführung
14
Konsumentenverhalten
13
Brand image
9
Markenimage
9
Beziehungsmarketing
8
Relationship marketing
8
Brand
6
Luxury goods
6
Luxusgüter
6
Markenartikel
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Aiello, Gaetano
Pelsmacker, Patrick de
Valette-Florence, Pierre
Ko, Eunju
13
Balaji, M. S.
8
Diamantopoulos, Adamantios
8
Veloutsou, Cleopatra
8
Filieri, Raffaele
7
Roy, Sanjit
7
Bartikowski, Boris
6
Merchant, Altaf
6
Michel, Géraldine
6
Chebat, Jean-Charles
5
Cleveland, Mark
5
Gupta, Suraksha
5
Kim, Kyung Hoon
5
Laroche, Michel
5
Mandler, Timo
5
Mattila, Anna S.
5
McLean, Graeme J.
5
Melewar, T. C.
5
Phau, Ian
5
Seo, Yuri
5
Shukla, Paurav
5
Teng, Lefa
5
Brunk, Katja H.
4
Chen, Qimei
4
Christodoulides, George
4
Donthu, Naveen
4
Grohs, Reinhard
4
Gustafsson, Anders
4
Guzman, Francisco
4
Japutra, Arnold
4
Megehee, Carol M.
4
Oghazi, Pejvak
4
Salo, Jari
4
Septianto, Felix
4
Sharma, Piyush
4
Voyer, Benjamin G.
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
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Journal of business research : JBR
The journal of brand management : an international journal
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
International marketing review
2
The journal of product & brand management
2
Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
1
Economies et sociétés : cahiers de l'ISMEA
1
International journal of advertising : the review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
1
Journal of business ethics : JOBE
1
Journal of electronic commerce research : JECR
1
Journal of global fashion marketing : JGfM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service management
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Sport management review
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
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ECONIS (ZBW)
13
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1
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
2
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
3
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
4
Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
Saved in:
5
"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473
Saved in:
6
Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
Saved in:
7
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
8
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
9
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
10
Consumer, brand, celebrity : which congruency produces effective celebrity endorsements?
Albert, Noël
;
Ambroise, Laure
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
81
(
2017
),
pp. 96-106
Persistent link: https://www.econbiz.de/10011771621
Saved in:
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