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~isPartOf:"Journal of business research : JBR"
~person:"Diamantopoulos, Adamantios"
~person:"Karlan, Dean"
~person:"Usman, Osly"
~subject:"Markenimage"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
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Markenimage
Psychology of advertising
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Diamantopoulos, Adamantios
Karlan, Dean
Usman, Osly
Filieri, Raffaele
4
Aiello, Gaetano
3
Halkias, Georgios
3
Ko, Eunju
3
Okazaki, Shintaro
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Plangger, Kirk
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Tiago, Flávio Borges
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Tiago, Maria Teresa Borges
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Arslanagic-Kalajdzic, Maja
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Augusto, Mário Gomes
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Bazi, Saleh
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Chatterjee, Sheshadri
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Motoki, Kosuke
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Richard, Marie-Odile
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Swoboda, Bernhard
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Teng, Lefa
2
Torres, Pedro M.
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Wang, Shuman
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Yoon, Sukki
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Yuan, Chun Lin
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Abosag, Ibrahim
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Agnihotri, Raj
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Alavi, Sascha
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Journal of business research : JBR
BREAD working paper
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Journal of international marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
2
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
3
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
4
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
5
Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
Saved in:
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