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~isPartOf:"Journal of business research : JBR"
~person:"Donthu, Naveen"
~person:"Harrigan, Paul"
~person:"Kim, Kyung Hoon"
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Social Web
8
Social web
8
Consumer behaviour
6
Konsumentenverhalten
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Relationship marketing
6
Beziehungsmarketing
5
Internet marketing
5
Online-Marketing
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Donthu, Naveen
Harrigan, Paul
Kim, Kyung Hoon
Laroche, Michel
15
Filieri, Raffaele
10
Ko, Eunju
8
Cleveland, Mark
7
Flavián Blanco, Carlos
7
Huarng, Kun-Huang
7
Richard, Marie-Odile
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Bartikowski, Boris
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Casaló, Luis V.
6
Foroudi, Pantea
6
Krishen, Anjala S.
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5
Jiménez, Alfredo
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5
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5
Melewar, T. C.
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Seo, Yuri
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Veloutsou, Cleopatra
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Yu, Tiffany Hui-Kuang
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4
Berezan, Orie
4
Bigné Alcañiz, J. Enrique
4
Dwivedi, Yogesh Kumar
4
Hausman, Angela
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Huan, Tzung-cheng
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Ibáñez-Sánchez, Sergio
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Islam, Nazrul
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Kachroo, Pushkin
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Ranaweera, Chatura
4
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4
Ribeiro Soriano, Domingo
4
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Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing theory and practice
3
Australasian marketing journal
2
International journal of advertising : the review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
A reader in marketing communications
1
California management review
1
Cross-cultural buyer behavior
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic business
1
Journal of international consumer marketing
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Journal of vacation marketing : an international journal
1
MSI reports : working paper series
1
Management international review : MIR ; journal of international business
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Technological forecasting & social change : an international journal
1
The journal of services marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
13
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1
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10
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13
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date (oldest first)
1
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
2
#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan
;
Blasco-Arcas, Lorena
;
Harrigan, Paul
- In:
Journal of business research : JBR
135
(
2021
),
pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
Saved in:
3
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
4
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
5
Digital and social media marketing in global business environment
Kim, Kyung Hoon
- In:
Journal of business research : JBR
131
(
2021
),
pp. 627-629
Persistent link: https://www.econbiz.de/10012545023
Saved in:
6
Mapping the electronic word-of-mouth (eWOM) research : a systematic review and bibliometric analysis
Donthu, Naveen
;
Kumar, Satish
;
Pandey, Neeraj
;
Pandey, …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 758-773
Persistent link: https://www.econbiz.de/10012648016
Saved in:
7
Forty-five years of Journal of Business Research : a bibliometric analysis
Donthu, Naveen
;
Kumar, Satish
;
Pattnaik, Debidutta
- In:
Journal of business research : JBR
109
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012237918
Saved in:
8
Fashion marketing trends in social media and sustainability in fashion management
Kim, Kyung Hoon
;
Kim, Eun Young
- In:
Journal of business research : JBR
117
(
2020
),
pp. 508-509
Persistent link: https://www.econbiz.de/10012287953
Saved in:
9
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
10
Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, Tim
- In:
Journal of business research : JBR
88
(
2018
),
pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
Saved in:
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