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~isPartOf:"Journal of business research : JBR"
~person:"Ekinci, Yuksel"
~person:"Meffert, Heribert"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~subject:"Theory"
~subject:"Werbung"
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Brand image
Konsumentenverhalten
Theorie
Theory
Werbung
Brand management
4
Markenführung
4
Markenimage
4
Consumer behaviour
3
Actual self-congruence
1
Beziehungsmarketing
1
Bibliometric analysis
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand anxiety
1
Brand attachment
1
Brand passion
1
Brand personality
1
Brand prominence
1
Brand satisfaction
1
Brand strategy
1
Co-word analysis
1
Compulsive buying
1
Consumer-Based Brand Equity (CBBE)
1
Customer satisfaction
1
Dark side of branding
1
Dienstleistungsqualität
1
Einzelhandel
1
Fashion
1
Fashion retail industry
1
Handelsmarke
1
Ideal self-congruence
1
Impulsive buying
1
Kundenzufriedenheit
1
Literature review
1
Markenartikel
1
Mode
1
Obsessive-compulsive buying
1
Personality psychology
1
Persönlichkeitspsychologie
1
Private Labels (PL)
1
Relationship marketing
1
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Ekinci, Yuksel
Meffert, Heribert
Ko, Eunju
10
Diamantopoulos, Adamantios
7
Valette-Florence, Pierre
7
Veloutsou, Cleopatra
7
Melewar, T. C.
6
Merchant, Altaf
6
Filieri, Raffaele
5
Foroudi, Pantea
5
Gupta, Suraksha
5
Michel, Géraldine
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Grohs, Reinhard
4
Japutra, Arnold
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Phau, Ian
4
Roy, Sanjit
4
Seo, Yuri
4
Shukla, Paurav
4
Spielmann, Nathalie
4
Teng, Lefa
4
Voyer, Benjamin G.
4
Wallpach, Sylvia von
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Balaji, M. S.
3
Bang, Nguyen
3
Black, Iain
3
Chen, Qimei
3
Davvetas, Vasileios
3
Dennis, Charles
3
Dwivedi, Yogesh Kumar
3
Fastoso, Fernando
3
Guzman, Francisco
3
Halkias, Georgios
3
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3
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Journal of business research : JBR
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Journal of retailing and consumer services
2
Meffert-Marketing-Edition
2
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
1
Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie
1
Die Betriebswirtschaft : DBW
1
Dokumentationen / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e.V.
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of hospitality marketing & management
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
1
Psychology & marketing
1
Springer-Gabler / Lehrbuch
1
Sustainable Marketing Management : Grundlagen und Cases
1
The journal of brand management : an international journal
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
4
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1
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
2
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
3
Self-congruence, brand attachment and compulsive buying
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 456-463
Persistent link: https://www.econbiz.de/10012023685
Saved in:
4
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
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