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~isPartOf:"Journal of business research : JBR"
~person:"Gupta, Suraksha"
~type:"article"
~type:"book"
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Search: subject_exact:"Markenidentität"
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Gupta, Suraksha
Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Valette-Florence, Pierre
7
Melewar, T. C.
6
Veloutsou, Cleopatra
6
Arslanagic-Kalajdzic, Maja
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Merchant, Altaf
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Michel, Géraldine
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Grohs, Reinhard
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Guzman, Francisco
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Ko, Eunju
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Voyer, Benjamin G.
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Bang, Nguyen
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Cornwell, T. Bettina
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Dwivedi, Yogesh Kumar
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Eisingerich, Andreas B
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
3
Qualitative market research : an international journal
2
Thunderbird international business review
2
Building corporate identity, image and reputation in the digital era
1
Journal of world business : JWB
1
Technological forecasting & social change : an international journal
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Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
5
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1
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
2
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
3
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
4
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
5
The local brand representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
Saved in:
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