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~isPartOf:"Journal of business research : JBR"
~person:"Septianto, Felix"
~subject:"Personality psychology"
~subject:"Verhalten in Organisationen"
~subject:"Werbewirkung"
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Personality psychology
Verhalten in Organisationen
Werbewirkung
Emotion
7
Consumer behaviour
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Konsumentenverhalten
6
Advertising effects
4
Advertising
2
Happiness
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Altruismus
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Septianto, Felix
Das, Gopal
2
Ifie, Kemefasu
2
McKay-Nesbitt, Jane
2
Northey, Gavin
2
Prayag, Girish
2
Smith, Malcolm C.
2
Altinay, Levent
1
Antonetti, Paolo
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Arslanagic-Kalajdzic, Maja
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Azeem, Muhammad Umer
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Baghi, Ilaria
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1
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Brennan, Linda
1
Bui, M̃y
1
Cai, Yahua
1
Carnevale, Joel
1
Casaló, Luis V.
1
Castro, VÃtor
1
Chan, Eugene Y.
1
Chebat, Jean-Charles
1
Chen, Ziguang
1
Chiew, Tung Moi
1
Choi, Jeonghye
1
Chopdar, Prasanta Kr.
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Chowdhury, Rafi M. M. I.
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1
Cronin, J. J.
1
Cui, Yuanyuan
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Cunha, Miguel Pina e
1
Curado, Carla
1
Dewitte, Siegfried
1
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1
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Journal of business research : JBR
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Marketing intelligence & planning
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Psychology & marketing
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ECONIS (ZBW)
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1
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
2
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
3
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
4
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Saved in:
5
The effects of political ideology and message framing on counterfeiting : the mediating role of emotions
Septianto, Felix
;
Northey, Gavin
;
Dolan, Rebecca
- In:
Journal of business research : JBR
99
(
2019
),
pp. 206-214
Persistent link: https://www.econbiz.de/10012023602
Saved in:
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