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~isPartOf:"Journal of business research : JBR"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Marketingtheorie"
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Consumer behaviour
Marketingtheorie
Marketing management
323
Marketingmanagement
323
Konsumentenverhalten
69
Firm performance
57
Unternehmenserfolg
57
Marketing
56
Brand management
46
Markenführung
46
Relationship marketing
46
Beziehungsmarketing
45
Market orientation
38
Brand image
32
Markenimage
32
Strategic management
32
Strategisches Management
32
Innovation
29
Competitive advantage
26
Wettbewerbsvorteil
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Internet marketing
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Online-Marketing
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International marketing
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Internationales Marketing
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KMU
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Resource-based view
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Brand
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Entrepreneurship
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Markenartikel
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Ko, Eunju
5
Laroche, Michel
3
Cuomo, Maria Teresa
2
Festa, Giuseppe
2
Kim, Sang Jin
2
Lim, Weng Marc
2
Metallo, Gerardino
2
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Akhtar, Pervaiz
1
Alvarez-Milán, Agarzelim
1
Andreu, Luisa
1
Ang, Tyson
1
Askegaard, Søren
1
Aulōnitēs, Geōrgios I.
1
Baack, Daniel W.
1
Balaji, M. S.
1
Bamel, Umesh
1
Banerjee, Somnath
1
Barnes, Jesse
1
Barnes, Stuart J.
1
Barnier, Virginie De
1
Benedettini, Ornella
1
Berry, Christopher
1
Bertolini, Alessandra
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Bhardwaj, Pradeep
1
Borah, Sourav Bikash
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Boronczyk, Felix
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Breuer, Christoph
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Bridges, Eilen
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Broderick, Amanda J.
1
Burton, Jamie
1
Cai, Yuanyuan
1
Calantone, Roger J.
1
Cambier, Fanny
1
Cardinali, Silvio
1
Carnevale, Marina
1
Carrigan, Marylyn
1
Casado-Díaz, Ana B.
1
Chan, Eugene Y.
1
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Journal of business research : JBR
Journal of retailing and consumer services
45
Journal of marketing communications
37
SpringerLink / Bücher
35
Journal of marketing management : MM
34
Journal of marketing
30
European journal of marketing : EJM
27
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of the Academy of Marketing Science
26
The journal of product & brand management
25
Journal of strategic marketing
22
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
Journal of retailing
20
Journal of Islamic marketing : JIMA
19
Psychology & marketing
19
Business horizons
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
The journal of consumer marketing
18
Lehrbuch
16
Marketing intelligence & planning
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Springer eBook Collection
15
AMS review : official publication of the Academy of Marketing Science
13
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
Marketing : ZFP ; journal of research and management
13
The journal of business & industrial marketing
13
Cogent business & management
12
Faculty & research / Insead : working paper series
12
International journal of retail & distribution management
12
Journal of marketing research : JMR
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
The marketing review
12
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing theory and practice
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Legends in marketing
11
Marketing theory
11
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ECONIS (ZBW)
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1
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
Saved in:
2
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
3
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
4
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
5
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
6
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
7
Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse
Hu, Han-fen
;
Krishen, Anjala S.
;
Barnes, Jesse
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
Saved in:
8
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
9
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
10
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
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