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~isPartOf:"Journal of business research : JBR"
~source:"econis"
~subject:"Firmenimage"
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Search: subject_exact:"Branding"
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Firmenimage
Brand management
602
Markenführung
602
Consumer behaviour
410
Konsumentenverhalten
410
Brand image
348
Markenimage
348
Brand
246
Markenartikel
239
Beziehungsmarketing
137
Relationship marketing
137
Social Web
102
Social web
102
Internet marketing
83
Online-Marketing
83
Luxury goods
76
Luxusgüter
76
Advertising effects
50
Werbewirkung
50
Marketing management
46
Marketingmanagement
46
Brand equity
39
Personality psychology
39
Persönlichkeitspsychologie
39
Branding
38
Social media
38
Customer integration
36
Kundenintegration
36
Advertising
33
Emotion
29
Customer satisfaction
27
Kundenzufriedenheit
27
Werbung
27
Brand loyalty
25
Corporate reputation
24
International marketing
24
Internationales Marketing
24
Einzelhandel
23
Retail trade
23
Corporate Social Responsibility
22
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Balmer, John M.T.
3
Melewar, T. C.
3
Balmer, John M. T.
2
Chen, Weifeng
2
Crisafulli, Benedetta
2
Dennis, Charles
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Foroudi, Pantea
2
Pantano, Eleonora
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Podnar, Klement
2
Quamina, La Toya
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Singh, Jaywant
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Bang, Nguyen
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Baum, Matthias
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Beliaeva, Tatiana
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Benedetti, Carlotta
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Bettinelli, Cristina
1
Borini, Felipe Mendes
1
Boukis, Achilleas
1
Breazeale, Michael
1
Brunner, Christian Boris
1
De Massis, Alfredo
1
De Roeck, Kenneth
1
Ferasso, Marcos
1
Floriani, Dinorá Eliete
1
Friedmann, Enav
1
Gerwe, Oksana
1
Gupta, Suraksha
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Hafeez, Khalid
1
He, Xinming
1
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1
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Henseler, Jörg
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Journal of business research : JBR
The journal of brand management : an international journal
39
Employer Branding : Arbeitgeber positionieren und präsentieren
16
The journal of product & brand management
15
Corporate reputation review : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
European journal of marketing : EJM
9
International studies of management and organization
8
SpringerLink / Bücher
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Marketing intelligence & planning
7
Journal of business strategy
6
Journal of strategic marketing
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
International journal of hospitality management
4
Journal of marketing
4
Journal of marketing management : MM
4
Qualitative market research : an international journal
4
Springer eBook Collection / Business and Economics
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
Employer branding for competitive advantage : models and implementation strategies
3
European management journal
3
Gabler Edition Wissenschaft
3
Handel und Internationales Marketing / Retailing and International Marketing
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
Psychology & marketing
3
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ECONIS (ZBW)
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1
Falling from grace : family-based brands amidst scandals
Rondi, Emanuela
;
Benedetti, Carlotta
;
Bettinelli, Cristina
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229586
Saved in:
2
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
3
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
4
Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi
;
Munjal, Surender
;
Borini, Felipe …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
Saved in:
5
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
6
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
7
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
8
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Saved in:
9
Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François
;
Swaen, Valérie
;
De Roeck, Kenneth
- In:
Journal of business research : JBR
126
(
2021
),
pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
Saved in:
10
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
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